5 Great Reasons Why You Should Start a Blog
Way back when I first started as an event planner and prior to transitioning to business strategy, I had one major question that begged for an answer. That question was what can make me stand out from all other event planners in town? After assessing my options, I decided that I would present my work in picture stories using a blog.
At that time, I didn’t know how to use a blog neither did I have enough funds to hire someone to develop my blog for me. I then decided to learn how to blog. That decision of learning to blog and blogging about my expertise has opened more doors for me than I can currently keep track of.
Before I share my 5 great reasons why you need to start a blog, let me quickly debunk a blogging myth. A blogging myth out there suggests that you must love to write to own a blog. That is absolutely not true! You do not need to be a writer to own a blog. All you need to own a blog is your willingness to be able to share something of value with your audience. Your audience wants to find out if there’s more to you than what they already see on your social media accounts. And as a small business owner looking to taking territories and building a profitable brand, you should consider starting a blog if you have not already started.
Now, let me share with you 5 Great Reasons Why You Need to Start a Blog
- It validates your brand (faster): I remember when I first started blogging, I decided that I was going to showcase Nigerian weddings to the world. Nigerian weddings are mostly fancy which piques the interest of other nationals. My blog was an opportunity for me to promote my cultural values while also showcasing my creativity. The result? It validated my brand faster than I would have if I was operating without one. These days, before people are inspired to associate or do business with you, they are checking your online trail and what other trail validates your brand faster than your blog?
- It opens the doors to opportunities: note that the word “opportunity” is spelled in the plural form and that’s exactly what a blog can do for you. Most of the big opportunities that have come my way came because I owned and still own a blog. I have received invitations from people I’ve never met because they found my blog site educative, inspiring and motivating. My consulting business has skyrocketed because I own an active blog.
- It increases your sphere of influence: one of the things I love about owning a blog is that it helps you reach anyone no matter where they are located in the world. I remember when I first received a message from a reader in China, I was thrilled beyond words because it shows that my sphere of influence is not limited to my local community.
- It helps you know the interest of your target audience: every blog, whether paid or free has analytics. Analytics give you insight into how many people read or interacted with your post, the location of your readers, their age, interest and time of the day they visit your blog the most. This information is very vital to the growth of your business as it can help you know what your target audience is interested in and how you may better serve them.
- It positions you as an authority: if you consistently share from your well of knowledge, add value to others and address specific problems your target audience are experiencing, you’ll over time become an authority in your area of expertise.
Whichever way you look at it, as a small business owner trying to build a profitable brand, you stand to benefit a lot from owning a blog. However, despite these great benefits, one question I commonly get is “what if I cannot afford to start a paid blog?”
If you cannot afford a paid blog, you should consider owning a free blog. I started out with a free blog. Most blog service providers from WordPress to Blogger to Wix provide a free version. The only difference is they leave their name as part of your domain name. For example if your business name is “I am Going Higher” and you desire to use “iamgoinghigher” as your domain name, in a free version, your domain name will be “iamgoinghigher.wordpress.com” Also, the free templates might not be as functional or detailed as you might like but it’s a great place to start so you connect on a deeper level with your target audience.
Was this article helpful to you? Do you currently own a blog? How has your experience been so far? Share with me in the comment box. I personally respond to every comment.
Thank you for reading! Would you like me to personally mentor you so you can learn how to attract customers, increase sales, retain customers and build a profitable online? Feel free to send me a personal message at firstname.lastname@example.org to get started!
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