The Period of Waiting is not the Time of Lamentation
Starting a business is an exciting time in the life of an entrepreneur until you start and things are not going on the way you envisaged.
If you are detailed enough to develop a business plan prior to launching your brand, there’s a high probability that your business plan states that you’ll make record breaking profits at the end of your first month. However, there’s always a gap between what the business plan projects and what actually happens in reality.
If you ever find yourself in such a situation, my message to you is that the period of waiting is not a period of lamentation. Rather, it’s a time of preparation!
When I first started out as an event planner, customers didn’t come as early and as much as expected and this made me worry a lot. Sometimes, I would spend the whole day lamenting about my lack of customers and worried over things I had control over. One day, I was invited to a wedding planned by another vendor so I decided to use the opportunity not only to celebrate with the couple but also use it as a learning experience.
Upon arrival at the church, I watched as the vendors were moderating the entire event and everything was flowing seamlessly. And by the end of the church service, I concluded that if I was the vendor hired to plan that wedding, I would have achieved less than stellar results. Yes, I could plan events but there was a need for me to brush up on some aspects of my event planning skills. From that day onward, I made up my mind to stop lamenting about the lack of customers but to appreciate the moment of waiting and use that period of preparation.
It is a very disappointing thing for you to wait to sign up your first customer and still be struggling to deliver on your promise. It is not wise to be complaining about the lack of customers when you could seize the opportunity to perfect your skills.
About this time last year, I worked with a client who shared that she was yet to get her first client despite all the efforts she has put in. After I consulted with her, I advised her to keep practicing her craft for at least 30 minutes per day. She said “okay” but she never really adhered to my advice. All she did was to go on social media all day to lament about how she’s yet to sign up her first client and she was always ready to share that with anyone who was ready to give her audience. Then one day, an opportunity came for her when a client said she needed her services for 50 people. 50 people? Yes! Her services were needed and it was her time to prove her expertise. Due to the time constraint, she was fully paid upfront so she could meet up with the delivery. Unfortunately, she was unable to meet up with the deadline because she failed to tie loose ends. She never anticipated that her first client would require her to deliver for 50 people and even though she waited so long for the opportunity to come, she was unable to deliver when it really mattered.
Preparation (thorough) sets you up for success when the opportunity finally arrives.
Based on how you currently run your business, how prepared are you for opportunities?
If I need your services for more people than you’ve ever serviced in your business, will you be able to meet up? How long do you spend daily improving your skills and crafts?
If you are currently waiting to sign up your first customer or maybe you desire to expand your customer base or increase sales, what specific effort are you putting in to make sure that when the opportunity finally comes, it does not slip by you?
No matter how long you’ve waited for an opportunity, always remember, the period of waiting is not a time of lamentation, it is a period of preparation.
Was this article helpful to you? How are you currently preparing for opportunity? Share with me in the comment box. I personally respond to every comment.
Thank you for reading! Would you like me to personally mentor you so you can learn how to attract customers, increase sales, retain customers and build a profitable online? Feel free to send me a personal message at email@example.com to get started!
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