One Key to Standing Out in a Saturated Market
My business plan like most other entrepreneur’s business plan I know revealed that I would make a profit the first month of business and so when I launched my business, I was expecting huge returns at the end of the month. It turned out that not only did I fall below my expectations for several months, it took me several “going back to the drawing board” trips before I could finally make a head way. This was even at a time when online business was not as popular as we have it these days.
Today, everywhere you turn to, you can’t seem to count the number of competitors you have. I don’t know about you, but the last time I tried searching for how many competitors are within a 25-mile radius of my location, I couldn’t keep track of how many all thanks to the popularity of online businesses.
Each time I work with clients, I always point their attention to the fact that in order for them to build a profitable brand online, there has to be something that makes them stand out.
Why you need to stand out.
The 21st-century marketplace is extremely saturated and for your brand to stand the test of time, it must stand out for it to be noticed.
The Key to Standing Out in a Saturated Market
One key to standing out in a saturated market is differentiating your brand from those of your competitors. In the good old days, having quality products was enough to woo customers to your side. In fact, once you have quality products and people know about your brand, you mostly have to do nothing and the customers will come. These days, things are quite different because the market is overly saturated. This means that having quality products does not longer guarantee that you will stand out. One key that guaranteed you’ll stand out in the marketplace even with quality products is your ability to differentiate yourself from the competition. Your prospects and customers alike should have at least one reason why they should choose you over your competitor.
Differentiating your brand from those of your competitors requires that you think deeply about what makes you different and why people should pay attention to what you have to offer. You can start by taking a look at your competitor’s weak points and see if the weak points are your area of strength and more importantly, what your target audience needs. For me, one way in which I differentiate the Onpoint Success brand from those of my competitors is that “I don’t only show you how to increase sales and profits, I hold your hands and walk you through the journey.” Why is this a strong point of differentiation for me? Most coaches only show and are mostly
For me, one way in which I differentiate the Onpoint Success brand from those of my competitors is that “I don’t only show you how to increase sales and profits, I hold your hands and walk you through the journey.” Why is this a strong point of differentiation for me? Most coaches only show and are mostly hands-off while I have adopted a more hands-on approach in helping my clients build a profitable brand online. The result? It makes me stand out in an overly saturated market.
Use the differentiation strategy for your business as well. Look at what your strong points are, become exceptional in them and always highlight your area of differentiation to your customers at every given opportunity. This will not only make you stand out, it will help you stand out in the marketplace.
Do you know what makes your brand stand out in a saturated marketplace? Do you struggle with differentiating your brand from similar brands? Share with me below. I personally respond to every comment.
P.S. Are you a young woman trying to build a profitable brand online? My upcoming social media course is specially designed for you. You can join from any part of the world as long as you have a stable internet connection. Also when you sign up for this course, you’ll be part of a team that will help you increase your online visibility. Registration deadline is today, September 7. Send an email to firstname.lastname@example.org for registration details!