Several years ago, I applied for, interviewed and got a job as an Environmentalist. When the news of my employment came, I was super excited and just couldn’t wait to start my new journey. This was the type of professional job I had always wished and prayed for and finally, God answered my prayers!

One of my duties as an Environmentalist was to conduct inspections at regulated facilities and one day after my rigorous training, it was time for me to start doing inspections independently. Most of the facilities I had to inspect were quite a distance from my office building which meant I had to drive long distances to get the job done. I loved and still love driving, but the main problem was I could barely find my way around town since I was new. Thankfully, my employer gave me a map so I could easily get to my destination. Having a map was great but the truth was, at that time, I did not understand one bit of what was written inside the map. In fact, everything looked my Latin and rather than asking my coworkers or even my boss how to use the map, I said to myself, “how bad can it possibly be? I will figure things out.”


With my “I will figure things out” mindset, I left the office using the “hope strategy” of getting to my destination. About an hour into my trip, it suddenly became cloudy and before I could think of the next thing to do, rain started pouring heavily such that I could barely see the roadway before me.


Let me save you the excruciating details of what happened to me that day, but here’s what I’ll say right now. If I am given the opportunity to turn back the hands of time, I definitely would ask for help before setting out for that inspection.

Sometimes, when you are about to embark on a new journey, you might think you can figure it out on your own (and maybe you will, in the end), but it is better to ask for help from those who know before you set out. If you truly desire to get to your destination faster, you need to learn how to ask for help. There’s absolutely no need to reinvent the wheel or spend precious time trying to get to a destination using “hope strategy.” Instead of choosing the “hope strategy”, choose a proven strategy. When something is proven and you follow the steps, you’ll get results. This wisdom applies to almost every aspect of life.

I don’t know how to get to every destination, but when it comes to starting, building and growing a profitable brand online, that is my area of expertise. I want to help you get to your “profitable brand” destination faster and that why I wrote UNEQUALED.

UNEQUALED is a revolutionary book that will teach you how to build a profitable brand online. Now, you do not have to worry about getting lost in the online world, my book is all you need to get on the pathway of building a profitable brand online. Pre-order your copy today and be on your way to building an unequaled brand online. Click HERE to get yours today!

P.S. Did you know? Every Saturday at 4 p.m. GMT/10 a.m. ET, I host #OnpointBizChat, on my Facebook Page where I share loads of business wisdom. It’s a golden opportunity so don’t miss the next edition. Join me here!

Related Posts


  • Oluwatosin Arodudu
    February 12, 2018

    Congrats sis, I can’t wait to get a copy because I know it would be full of powerful insights for me. God is an awesome God and I got to meet you online at a time I was pondering about rebranding.

    You have blessed me with just your articles and your two videos I watched.

    As a matter of fact, *whispering* I wrote about this and mentioned your name in my new book Identity, it would be out on my birthday 3rd of March.

    I have not known you past December 2017 but you have opened my eyes to a whole lot of opportunities.
    I would be back on FB this weekend and I would be able to thunderclap your book on the 1st of March.
    God bless you plenty and may the book and all you do keep touching lives and be on point 🙂

    • Oluwaseun Akinlotan
      February 12, 2018

      Wowwwww!!!! What an honor!!! Thank you so much sis. Omy!!! I had to read twice. Congrats on your new book. Wow!!! I’m so excited for you sis. I am so looking forward to it. God bless the works of your hands.

  • avatar
    Michael B Olaleye
    February 12, 2018

    Thanks for sharing your experience in the piece “…why you shouldn’t rely on hope strategy….”. I can surely relate to it.

    • Oluwaseun Akinlotan
      February 12, 2018

      It’s my pleasure and thanks for reading!!

Post A Comment

Your email address will not be published. Required fields are marked *