Social media is one of the best advertising tools at the disposal of a small business owner. That statement might be true if you are currently turning prospects into customers. However, if no one is interested in reading your write-ups/posts, let alone convert from being prospects to customers, what is supposed to be the best tool can quickly turn into your worst nightmare.
When I decided to create my first (business) social media platform back in 2012, I thought that was the gateway for my customers to locate and patronize me. I remember waking up everyday to create business-related posts. At first, I received support from family and friends and everything seemed to be okay until the “welcome to world party” was over.
Later on, I began to observe that my posts had no real engagements and daily reports were awfully awful. I wasn’t reaching my target audience neither did my target audience notice my existence despite my hardwork. My major platform (Facebook) didn’t even make matters better. They kept changing the algorithms of how users engage and responds with posts and made it increasingly difficult for posts to reach the intended audience (unless you promote). Promoting my posts weren’t giving me the results I wanted either.
I felt I was trying to fill a pot full of holes with water. I became frustrated and found myself asking the question, “Is social media really for my business and me?”. Then one day, I decided to take steps to correct the situation rather than whining. I knew I couldn’t afford to take my business offline neither did I have enough money to outsource the service so I resorted to doing one of the things I know how to do best – researching.