Registering your business name is the first step you need to take to show that you truly mean business. “It’s a sign of seriousness”, says Nicole Smith, a business coach and author. So, if you are yet to register your business name and you’ve been wondering why people are not taking you seriously, it might not be far from that. Registering your business name does not only make your business official but it also makes it legit. If you are yet to register it, all you need to do is to find out the requirements for registering your type of business in your country of residence. Be sure to check your local, state and federal requirements.[Need Advertising Services for Your Business? Contact Us Here]
Once you have crossed that hurdle, then it’s time to cross over to another phase of building your business and making it profitable. As you walk the journey, one thing will become evident sooner than later and it is that there is always something to do that will move you closer to where you want to be. Knowing what exactly to do is the hard part and that’s why we’ve compiled this list to help you know what you are required to do after you register your business. Go through the list and if there’s anything of these things you are yet to do, you need to get on it as soon as you can.
1. Secure Your Company’s Domain Name
What is a domain name? It is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. Simply put, your domain name is the unique identifier of your business online.
Why is securing a domain name important? It is important because it’s the only way you can claim a space for your business online. Wait a minute! Does that mean having business accounts on social media does not count? Well, yes, they count but the major difference is that your domain name belongs to you while your social media pages belong to the owners. A domain name also affords you the opportunity to showcase and promote your business without restrictions.[Great Read: 5 Ways to Alienate Your Customers on Social Media]
Okay, let’s examine why it’s important to secure a domain name after you register your business. A domain name is unique and that means you can only have one of a type. For example, if you have a business registered as “Funfactsss” and someone else around the globe has a business with that same name, then it’s either one of you claims the domain name while the other person will have to settle for another domain name. That’s why you should not delay getting your domain name even if you feel that you’re cash-strapped. Securing a domain name is a non-negotiable part of your business so get to it right away.
What are Your Options?
When it comes to acquiring domain names, your options are seemingly unlimited. However, before you buy yours, be sure to do some research and buy from trusted companies. Some of the brands that come to mind are Blue Host, Go Daddy, Site Ground, In Motion, etc. If you are looking for the easiest one to go with, we recommend Blue Host. As you make these important business decisions, remember that a domain name does not mean you have a website. A domain name is the name of your website. Building a website is a different step which will be discussed below
2. Develop a Business Model
The success of your business depends on its ability to make a profit and the best way to know beforehand if your brand will be profitable or not is by developing a business model. A business model documents how your business will make money. It shows you the pathway to operating your business successfully. Without a business model, you’ll run your business like a driver who starts driving a car without a destination in mind. Of course, the car will move around town but because there’s no real purpose or destination, all the efforts and resources spent on driving the car will go down the drain.5 Steps to Making Your Advertising Dollars Count]
3. Create a Brand Identity
One of the common mistakes that a lot of entrepreneurs make is the failure to create a brand identity.
What is a brand identity?
If you guessed that it is a way of identifying a brand, you are on the right track. We define brand identity as the things you put in place that make your brand stand out from the crowd. When you invest in your brand identity, it makes it easy for people to recognize your brand every time they interact with it. Your brand identity starts with your logo. Your logo should be intentionally designed to tell a story. The color(s), design and what it communicates should be intentional.
Depending on your budget, you can design your logo on platforms like Canva or hire a freelancer from websites like Upwork or 99designs or better still, connect with us and we will link you up with a professional logo designer.
Once you have your logo designed, then you can proceed with creating other items like your letterhead, business cards, branded wears, etc.
Your brand identity also includes, how you set up your email, how you greet clients online and offline, how you respond to messages, etc.
4. Build a Website That Portrays Your Vision
Once you have secured your domain name and created your brand identity, it’s time to build a website that portrays your vision. When people first hear about your business, the first thing that comes to their mind is to look you up online. They want to know what your website is.
From your website, people can determine how to interact with your business. People can immediately tell whether you are a premium or average brand. In the course of doing business, we have run into many entrepreneurs who do not understand the importance of having a website but if you are reading this, you need to understand that running a business without a website means that you are leaving money on the table.
If you are a D-I-Y person, you can start building your website using the Bluehost one-click install system. If this is your first attempt and you are not ready to go through the rigor of building a website by yourself, you might need to hire an expert. If you are not ready to commit to the recurring overhead that comes with running a website then you can create a free website of WordPress and Wix. However, be reminded that free websites come at a cost as well. Though the cost is not in terms of money, it will cost you valuable time.
5. Set Up Your Business Social Media Pages
If you are an entrepreneur and you do not have social media pages set up for your business, you need to drop everything at the moment and create those pages. If you have set up the pages, that’s great! However, setting up business pages on social media requires so much more for those pages to be effective.
First, understand that you do not have to be on every social media platform out there. But you’ll need to set up social media pages on the platform that have people whose profiles match those of your target audience. In other words, pitch your tent where it truly matters.
Once you set up these pages, be sure to use the same usernames, biography and description. The goal is to make your pages across all platforms easily recognizable. The competition in the marketplace is fierce and that means the onus is on you to be sure that prospects and customers can easily identify your brand in the midst of a highly saturated marketplace.
6. Search for Business Tools That Enhance Productivity
In the beginning days of starting your business, you are bound to be overwhelmed. This is especially true if you are a solopreneur. A solopreneur is someone who does business solo. If you have help, things might be less stressful but if you are a solopreneur, you need to use tools that enhance productivity so you can manage stress effectively.
One of the things that will enhance your productivity is a scheduling app. A scheduling app helps you plan your posts ahead of time. Examples of great scheduling apps are Hootsuite, Later, Planoly, Buffer, etc. You’ll need to choose one or more of these depending on your type of business and preference.
Another great tool is Grammarly. It saves you from costly embarrassment associated with needless typos.
Also, you can use KeywordTool.io for your keyword research and ads.
For more of the tools you need to enhance productivity, check out this list.[Great Read: Why You Need a Marketing Strategy and How to Develop One]
7. Set Up Email Marketing
A lot of people underestimate the power of an email list but if you are a smart entrepreneur, you’d at least try. When people decide to share their email with you, they have given you a free pass to market to them. They want to hear from you and are ready to support you if you give them a reason to trust you. Now, the fact that someone shared their email with you does not mean you should overburden them. Try your best to be considerate and be mindful of the type of content you send out.
In order to collect people’s emails, you’d need to register on platforms like MailChimp, Mailmunch, ConvertKit, Aweber, Constant Contact, etc. These platforms have free and paid options and out of these, the free package by Mail Chimp seems to be the best deal in the market so far. Check it out
8. Launch Your Business
When you started your business, did you organize an official launch or did you just start on a day you picked? If you did the former, that’s fantastic! We hope you had a successful launch. If you did not organize an official business launch, no worries. You can still organize a launch or perhaps if things have been moving slowly in your business, you can organize a relaunch.
It is important that you launch your business officially and when you do it right, you are opening up your business for unlimited opportunities. We are currently working on an ebook that will teach you how to properly launch your business step-by-step.
9. Attend Networking Events
To grow your business, you need visibility and one way to gain visibility offline is by attending networking events. You’ll need to split your time between industry-specific and non-industry specific events. People only do business with who they know, like and trust so when you show up in person at many of these events, you build your likability factor on the spot. Networking opens doors of opportunities that are too wide compared to when you don’t network with others. Another great reason to network is that for your business to grow, you need customers and customers are people you meet everywhere including networking events. The more you network, the higher your net worth. Keep that in mind at all times.
10. Get Aggressive About Marketing
There is no way your business can grow without marketing – the earlier you recognize and acknowledge this fact, the better. Without an effective marketing strategy in place, your business may never take off. In fact, if you have no solid marketing strategy in place, you might as well not have a business.
What is a marketing strategy? A marketing strategy is a document that showcases the step-by-step details of how to reach the target audience. Without a solid marketing strategy that is clearly written out, you’ll work hard and have nothing to show for it.
Once you develop a marketing strategy, be sure to implement it so you can reap the benefits of having one. If you need help with marketing on Facebook and Instagram, contact us here.[Great Read: Branding and How to Use it to Differentiate Your Business in the Marketplace]
11. Find a Business Mentor and Continue Learning
This is the climax of it all. Everyone needs a mentor including your mentor. If your mentor does not have a mentor, you should be worried. Why is having a mentor important? There are many reasons why having a mentor is one of the best gifts you can give yourself in business is that a good mentor helps you to fast track your success journey. Think of it as an opportunity to go into the future and bring it into the present.
Thank you for reading! What is one thing you are taking away from this article? Kindly share below
P.S. Frustrated with social media management? Need trusted hands to manage your social media account for your business? Sign up for our social media management services and advertise with us and let us help you place your brand in front of the people who need your business. Click HERE to contact us today.