This is 2019. It is the year of building profitable brands and how do profitable brands come to be? It is by putting strategies in place that will help you attract customers and reach your revenue goals. As a business strategist, one of the trends I have noticed about most business owners is that they have no real strategy for attracting customers. Most people have a great idea of what is they intend to or are offering, however when it comes to the real strategy of attracting customers, they are found wanting.

As a business owner, do you have ways of attracting customers and reaching your revenue goals? Or are you operating on hope and wishes? If you are the type that only depend on hope to build a profitable brand, I am afraid your dreams will only remain what it is – a dream. However, if you are the type that take the time to develop a real strategy on how to attract customers and reach your revenue goals, you are the real deal.

10 Proven Ways to Attract Customers

If you want to succeed in life, you need a strategy and since your business is part of life, you need a sound strategy to attract the right customer and reach your revenue goals. Below are 10 proven ways you can use in attracting customers and reach or even exceed your revenue goals.

  • Cold calling: It doesn’t matter the stage you are in your business, cold calling can help you attract new customers and reach your revenue goals. Cold calling is when you create a list of people or other businesses who match the description of your brand persona or target audience but are yet to know about your business. The key to a successful cold calling campaign is to be sure that the names of people or businesses that make up your list are those who truly need your products. One important thing to note about cold calling is that you must not take a “NO” answer personally.
  • Host an event: A well-planned event hosted by you is a great way for people to experience your brand before they commit to doing business with you. There’s so much power in one-on-one interactions and

[Read: Here are the Top 3 Reasons Why You Don’t Have Repeat Customers]

  • Build a ommunity: One of the best decisions I ever made in my business was to build a community (insert link). Building an online community at that time helped me attract more customers than I could have ever dreamed of or imagined. Today, the community that started with just four people has grown to over 13k+ people. This helped me to consistently attract new customers to my brand while also retaining the old ones and reaching my revenue goals.
  • Write a book: Writing a book is one of the ways to get people interested in your brand and in the process if your message resonates with your readers, you can then convert them from prospects into customers. I’ve heard a lot of entrepreneurs tell me how hard it is to write a book and I wanted to share that writing a book does not necessarily mean that it must be lengthy or that you have to go through the rigors of print publishing. Prior to publishing my print book, I already published four (4) e-books and tons of content.

 [Read: How to Retain Customers in 5 Easy Steps]

  • Create a course: Like what a book does, creating a free course or even a low-end course is a surefire way of attracting new customers. The idea of creating a free course is to get people who would ordinarily ignore your brand out of no tolerance for risk to experience what you can offer. Many people who know about your business do not patronize you because they fear to take the risk.
  • Form strategic partnerships: Identify other entrepreneurs with whom you can form strategic partnerships with. For example, you can form a strategic partnership with a brand such that when customers purchase from them, they are referred to your brand and vice versa.

[Read: 3 ways to Generate Passive Income]

  • Step up your content marketing game: Content marketing can come in the form of your status updates, email marketing and chatbots. The most important thing to have at the back of your mind is that your content must be helpful to your target audience.

[Read: 5 Ways to Create Content Your Audience Will Engage With]

  • Build a website: Your website is a tool that can be used to attract new customers. Many people go online to look up your brand long before they patronize you. Now, having website is the beginning. You must also find ways to drive traffic to your website. One way to drive traffic to your website is by using search engine optimization such that your website is found in search results.
  • Set up a reff system: Referrals are great ways of encouraging current customers to refer new one. Your current customers are mostly more than happy to send you new ones if you do an exceptional job and you appreciate them for it. Don’t expect your current customers to go all out for you. Instead, think of ways in which you can set up a referral system such that they can earn a token or reward for referring people to you.

[Read: How to Get More Referrals for Your Small Business]

  • Volunteer to speak at a local event: Any opportunity for you to get in front of an audience that matches the description of your target audience is something you should take advantage of. This act will help you get noticed and can do wonders for your business.

Thank you for reading. Enjoying Onpoint Success’s posts? Be generous! Leave a feedback and share with a friend.

2019 will be no different than previous years if you do not manage your time and redirect your focus on things that are truly important. As an entrepreneur who wants to build a profitable brand, how do you know what to focus on and what to let go? The answer is not set in stone, however, in this article, I share 5 things you should focus on if you want to build a profitable brand in 2019.

[Read: How to Stand Out in the Marketplace in 2019]

Focus on Your WHY

The number one thing that determines whether a business will stand the test of time is the “WHY?” Your “why” is the reason you started your business and ideally, it should be your driving force. However, if you are not deep-rooted in your “why”, it is very easy to fall off the tracks and start chasing shadows. As a business strategist and coach, I have found many instances in which business owners have completely forgotten their “why” and are daily focusing their attention on things that do not matter. For example, I have seen many entrepreneurs who worry so much about their competitors such that they completely forget why they are in business.

If you want to build a profitable brand, you must never lose the sight of your “why” so you can always stay on track.

Focus on Building Strategic Relationships

As a business owner who desires to build a profitable brand, building strategic relationships must be in the core of your focus. The success of your business rises and falls on the quality of the relationships you build over time. How do you build strategic relationships? You start by showing genuine interest in people and brainstorm on ways in which you can be of help. For example, when you attend networking events, do not let your conversation be centered around what others can do for you, let it be centered around what you can do for them. Offering to help is a powerful relationship-building technique that can help you and your business go from barely surviving to greatly thriving in no time.

[Read: How to Use Storytelling to Build a Profitable Brand]

Focus on Learning

One of my best quotes about learning is “if you are too big to learn, you are too small to earn.”

What you know has a direct influence on how much you earn. I have met many business owners who either show apathy toward learning or show no interest in updating their knowledge. If you truly want to build a profitable brand in 2019, you must focus your attention on learning as much as you can. Learn everything about the products (goods/services) you sell and the people you serve and watch how big of a difference these will make in your business.

Focus on Providing Exceptional Customer Service

Any business that lacks loyal customers will find out sooner or later that it is a bird without wings. What is the beauty in a bird without wings? The answer is, nothing! One way to gain loyal customers in a crowded marketplace is by providing exceptional customer service. Providing an exceptional customer service can be time-consuming but if you focus on it, it will yield unquantifiable returns for you and your business.

[Read: 3 Ways to Generate Passive Income]

Focus on Active Listening

One of the reasons why 70% of all small business fails within one year of start is because the owner lacks “listening skills.” If your goal is to build a profitable brand in 2019, you must focus on listening actively. Who should you listen to? You listen to your customers, employees or team members, coaches or mentors and even your peers. Active listening is a requirement for success. Active listening means that you listen to what others have to say with an open heart. It also means letting go of unconscious bias and giving others the opportunity to share with you from their perspective. Active listening is such a powerful technique that lets you hear not only what is being said, but more importantly what is not being said. It helps you with your strategy and simply positions you for success. Start practicing active listening today and watch your brand grow profitably!

Thank you for reading! Enjoying Onpoint Success’s posts? Be generous and share with others.

In the world of today, it is becoming increasingly hard to retain customers because the marketplace is extremely crowded. Back in the days, brands could boast of doing nothing all year round to retain their customers yet have their profits shoot off the roof. That trend has drastically reduced these days. Now, brands work around the clock designing and implementing strategies to make customers stick with them.  

As a business owner who wants to build a profitable brand, you must also work hard like the big brands to ensure you do all you can to make your customers stick with you.

When I started my brand 5 years ago, one of the metrics I focused on was and is still my churn rate. Churn rate is defined as the percentage of your customers or subscribers who cancel or do not renew their subscriptions during a given time period. This is a critically important metric for companies whose customers pay on a recurring basis. Regardless of your monthly revenue, if your typical customer does not stick around long enough for you to at least recoup your average customer acquisition cost, you are in trouble.

[Read: Here are the Top 3 Reasons Why You Don’t Have Repeat Customers

Making Customers Stick with You

Many business owners I have interacted with erroneously think it is an uphill battle when it comes to making customers stick with them. While that might be true to a certain extent, I can also ascertain that making customers stick with your business is not as hard as it sounds.

[Read: New to Blogging? Here are 10 Steps to Launching a Successful Blog]

 In order to make your customers stick with your brand, you must:

  • Ensure that you exceed the level of excellence you started with or at least maintain it: If you start on a good note and over time you begin to “water down” the quality of your goods or services, be sure that your customers will find the next available brand to do business with.
  • Care greatly about your customers: The one thing many of your customers are looking for is your care and genuine interest in them. Whether it’s helping them save money, offering them quality advice that can help them advance their lives or even getting to know them personally, you will go a long way to earning their trust and ultimately loyalty.
  • Admit it when you are wrong: This is one of the hardest things to do ever yet when you humble yourself and not only admit it when you are wrong but also take it a step further to apologize, you will find out that most of your customers will stick with you for a long period.
  • Grow with the trend: It is important as a business owner not to lag behind when it comes to trends and updates in your industry. If your customers know they can get firsthand information about your industry from you, they will be willing to stick with you for a long time.
  • Communicate effectively: One of the things that your customers wish you could do more of is communicating effectively. Each time you need to make changes in your business or you have new updates, be sure to communicate it promptly and watch your customers stick with you.

[Read: Practical Ways of Reducing Your Overhead Costs and Increasing Your Profit Margins]

Making your customers stick with you is not rocket science. It only requires that you are intentional about it. Implementing these steps one day at a time will lead you closer to your dream of making your customers stick with you despite a crowded a marketplace.

Thank you for reading. What other strategies can a business owner adopt to allow customers stick with them? Your opinion matters. Leave a comment or ask a question below.

There is nothing as exasperating as spending time creating content that people end up not reading. If you have not been in those shoes in your business journey, congratulations, you are one of the 1%. However, if you are among the 99% of business owners who daily struggle with getting their audience to engage with their content, you are on your way to joining the 1%.

Why You Should Care About Getting Your Audience to Engage with Your Content

Your content is the channel through which you can sell your brand to your audience. If you produce great content but hardly find people to read, then it simply means you are losing money. Getting your audience to engage with your content is a way of ensuring that your message is being heard. You can double and even triple your revenue just by getting your audience to engage with your content.

[Read: How to Get Started with Content Marketing]

What Does “Engage with Your Content” Mean?

Engagement when it comes to content mean that your audience are open to actually reading and understanding your content. The number of “likes” or “comments” on your posts does not directly mean your audience are engaging with your content. What determines engagement is the amount of calls, emails or chats you get after your audience reads your content.

If people are just “liking” and saying words like “beautiful”, “nice”, “lovely”, it’s an indication that your audience are not engaging with your content.

Getting Your Audience to Engage with Your Content

If I told you that there is a set formula in getting your audience to engage with your content, I’ll be far from the truth. However, there are lots of ways you can get your audience to engage with your content and increase your revenue from such. I’ll share five (5) of such ways

[Read: 5 Time-Management Tips to Help You Reach Your Business Goals]

  • Establish Your Authority: if your audience perceive that you have no authority in your field, it will be hard to get them engaged with your content. Authority is everything. Establish it with your audience by providing value 100% of the times.
  • Use attention-grabbing headlines: If you want your audience to engage with your content, make your headline attention-grabbing. One of the reasons you are probably reading this post is because the title attracted you. Use that same tactic when writing your content and watch your audience increase their engagement with your posts.
  • Address the pain point of your audience: It is important that you highlight the pain point of your audience in your content. This is one of the ways to get them engaged with your content. Each time you produce content, picture your audience, think about their pain points and then go ahead and address it in your content.
  • Provide solutions: It is not enough to address a pain point neither is it enough to know what the problem is. If you address the pain point, do not forget to provide solutions. Give your audience the reason to believe that you are the messiah to their problems.
  • Include a call-to-action: This is the part a lot of people miss out when it comes to content creation. Today’s audience is already stressed and highly distracted, make them focus by giving specific instructions on how you want them to proceed. It’s called “call-to-action”.

[Read: Here are the Top 3 Reasons Why You Do Not Have Repeat Customers]

Getting your audience to engage with your content is not something you can master overnight. However, as with most things in life, consistent efforts over time is what counts. Continue to hone in on your skills and pay attention to the types of content your audience loves. In no time, you’ll be on top of your game and your efforts will translate into big revenues.

Thank you for reading. Do you have other tips for content engagement? Please leave a comment below and remember to share this post with a friend

For two (2) years straight, I noticed a trend on social media where people were talking about creating vision boards. I was expecting the same trend this year but I didn’t see as much. It made me wonder whether people got tired of creating vision boards because they didn’t get the results or it’s just the normal human reaction of following the trend without having a deep understanding of what it is to have a vision board.

Have you created your vision board for 2019? I don’t know about you but for me creating my vision board is a non-negotiable exercise I go through every year. It’s non-negotiable because it is not something I give a thought and let it slide. It’s something I commit to creating whether I feel like it or not.

[Read: 3 Free e-Commerce Platforms to List Your Products and Grow Your Business]

What is a Vision Board?

A vision board is simply a board that contains your vision for a given period. It could be made with a foam board, paper or wooden board. Other items you need to create a vision board are markers/pen, sticky notes/paper, glue (optional) and magazine clippings (optional). The most important thing about a vision board is that it must reflect your vision, must be placed in a visible spot and must be straight to the point. Think of it as a guide that leads you to your destination.

Why Creating a Vision Board a Non-negotiable Exercise

Creating a vision board is a non-negotiable exercise because writing down one’s goals is the first step to achieving them. Once you create a vision board that you see daily, it stirs you into action. As you achieve major milestones, you are even encouraged to do more. Living life without a sense of direction is a disaster and one of the ways you can stay on track is by creating a vision board. When I started getting results with my own vision boards, I started teaching others how to do the same. The testimonials I receive from the people I teach are confirmations as to how powerful it is to create vision boards.

[Read: How to Standout in the Marketplace in 2019]

How to Create a Vision Board

Now that you know the importance of creating a vision board, it’s time to learn how to create one. Please note, there is no right or wrong way. The most important thing about a vision board is that the things you post on it reflect your end goals. Also, do not put too many things on your vision board. It is better to have six (6) goals that you can achieve than to have fifty (50) goals that you can’t achieve.

Here’s how I recommend that you create your vision board as a business owner. You do not have to follow it. You can come up with your own way. The most important thing is getting the vision board done.

  • Write down four (4) major goals you want to achieve in your business in 2019. Each one to be achieved by the end of every quarter.
  • Once you have those (4) major goals, create three (3) minor goals for each month of the quarter. You should have a total of twelve (12) minor goals for the entire year.
  • Each month has four (4) weeks, write down the steps you need to take per week to help you reach your minor goals for the month and then for the quarter.
  • Post your sticky notes or glue your cut-out paper on the board
  • Hang your board where you can see it daily
  • Bingo! You are done.

[Read: How to Use the Power of Mirroring for Retaining Customers]

The vision board is a simple exercise. It will give you a sense of purpose and even confidence. As the year goes by and you are able to see concrete ways in which you are making progress, it makes you want to achieve more. Please note, vision board though great, does not absolve you of the need to have solid plans of implementation. You need to have a detailed plan on how you plan to achieve your goals. Without a detailed plan, your vision board will be just another item that gathers dust n your space. If you create your vision board after reading this piece, you can send a picture of your board to info@theonpointsuccess.com

Thank you for reading? Have you created your vision board? What’s your experience like? Kindly leave a comment below and remember to share this post with a friend.


Happy New Year!! At the beginning of each year, I come up with a list of the things every entrepreneur should stop doing. 2019 will not be any different but before I share the list, I will like to share the reason why I started creating the list of things every entrepreneur should stop doing.

As an entrepreneur who have worked with thousands of entrepreneurs over the years, I found out that what holds many people back are inherent habits. Many entrepreneurs do not attain the heights they truly desire not because they lack resources but because of the things they repeatedly do that impedes their growth.

The New Year is a perfect time to start on a new slate. It is a time to go inward. It is a great time I recommend that entrepreneurs think about the things theydo that have not allowed them to soar. The twist however is, sometimes, thethings that prevent most people from soaring are usually hard to notice. That means, you might be engaged in a behavioral pattern that is impeding your business growth, but you might not realize it. As you go through this list, be open minded so you can know which one applies to you and then adjust where necessary.

[Read: How to Standout in theMarketplace in 2019]

  • Worrying about those who cannot afford your products: The people you should focus on are those who love and can afford your products
  • Being an information junkie: If you are the type that always learns but never implements, you are no better than someone who detests learning but always complains. Put your knowledge to use in 2019 
  • Ignoring wise counsel: If you seek counsel from a wise person, consider it even if it does not make sense to you.
  • Following every movement: Trends are transient and cyclic in nature. What counts are your ideas and your ability to sell them to others.
  • Complaining about low sales without having a sales strategy: If you don’t have a sales strategy, you might as well not complain about low sales.
  • Serving customers shabbily: The only reason you can qualify to be a business is when you have paying customers. In 2019, start treating your customers like they are the best thing that ever happened to you.
  • Being ungrateful: Ungratefulness is a repellant no matter how great you or your products are. Consumers will rather buy a mediocre item for a higher price when the seller is grateful than to remain a customer with an ungrateful person who sells for cheaper.
  • Having a sense of entitlement to everything: Nobody owes you anything – not even your most loyal customers. To move forward in 2019, you may need to drop your sense of entitlement.
  • Selling something people don’t need: No matter how great your product is, if no one needs it, you are bound to run your business at a loss. In 2019, think deep, conduct surveys and research to know if your customers need your product.
  • Focusing on popularity over profit: The only way to pay your bills is when you make a profit from your business. Popularity will only earn you plenty of likes on social media. Choose your side
  • Running a business you’re not skilled for: The fastest way to become irrelevant as a brand is to offer a service for which you are half-baked or not skilled for. Beware of being a quack!
  • Ignoring customer feedback: Customers who provide feedback are your greatest source of learning. In 2019, ignore customers’feedback and watch your business go down the drain.

Thank you for reading.What do you plan to stop doing in 2019? Leavea comment below and remember to share this post with a friend.