Have you ever spent your precious time developing content for Instagram thinking your audience will find it irresistible only for you to sleep then wake up to find out that only a handful of your followers actually read it? It sure is not a good place to be.

Time is your most limited resource as an entrepreneur and it’s highly important that whatever you spend time on gives you return on investment. Investing time on developing content that only a handful read or pay attention to means that your investment did not yield any return.

Why People are Not Reading

Over the years and with the rapid growth of the internet, people are constantly bombarded with too much information which has led to a sharp decline in their attention span.  

In addition to the sharp decline in attention span is also the “instanta” syndrome. This means people want information now in a way that they can easily absorb.  

Creating Content That People Will Read

As an entrepreneur who wants to succeed in business and prosper in life, you must not only develop content that people will read, you must also find ways to create content that will help your bottom line. Never allow the need to be seen to override the need to build a profitable brand. If you are looking for specific tips that can guide you in writing content that your audience will read on Instagram, here are 6 tips especially for you.

[Great Read: How to Use Storytelling to Build a Profitable Brand]

1.Interactive Infographics

As the old saying goes, “a picture is worth more than a thousand words”, so also an interactive infographic is worth more than a thousand words. Interactive Infographics helps to present information in a way that is not only visually appealing but also helps with the absorption of information.

As you create Instagram content for your audience, always look for ways in which you can present that information in a concise way. The use of interactive infographics will keep your audience engaged and they will even yearn for more.

2. Storytelling

Everyone including you loves a good story. If people know that you incorporate stories and events into your content, they will find it more enjoyable.

When people find your content enjoyable, they will be engaged and they will keep coming back. Do you have to be a storyteller to tell stories? No, you don’t have to be a storyteller to tell stories.

All you need is the willingness to share your everyday stories or even the stories of other people as it relates to your brand.

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3. Pop-Up Quizzes/Opinion Polls

People love to make their opinions known and if you want to get their attention on Instagram, try asking them for their opinion. Incorporate pop-up quizzes and opinion poll into your content on Instagram and watch people who would normally scroll by your posts stop to lend their voice to the conversation.

4. Instagram Story/IG TV

Have you been slacking on using your Instagram Story feature? Think again! Your audience will rather catch up with you from “watching” your stories or IG TV than visiting your profile. If you are strategic about what you post on your Instagram Story and IG TV, you have a greater chance of grabbing the attention of your target audience.

The content you share on your Instagram Story disappears after 24 hours. This creates a sense of urgency and it might be the reason why your audience engages with it better.

On the other hand, IG TV allows viewers to watch videos for a longer time. You can post longer videos that are highly engaging to your IG TV. This serves as a free advertisement for your business.

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5. Answer Questions

If you truly want your audience to read your content, always let them know that you are open to answering their questions. When people ask you questions, be responsive and you can even collate the questions and the answers you provide and then package them as Frequently Asked Questions (FAQs)

6. Solve Problems

The marketplace is filled with people who are looking for solutions to their everyday problem. Before you develop Instagram content, ask yourself, how can I develop this content such that it will help solve the problem that my average follower might have?” Asking this question will guide your writing.

Writing for the fun of it won’t lead you anywhere. Other than the fact that your audience won’t read, writing content that is not helpful will ensure that your brand moves closer to extinction. Your audience has multiple options. Make them stick by creating content that not only addresses their problems but also solves them.

[Great Read: How to Attract Quality Customers When You are New to the Marketplace]

If you implement these tips, you’ll notice a difference in how your audience interacts with your Instagram content and more importantly, you’ll notice a difference in your lead conversion rate.

Thank you for reading.

Enjoying Onpoint Success’s posts? Be generous! Leave a feedback and share with a friend.

Need business mentoring? Join our business mentoring platform, #OSBSElite. The next open enrollment starts September 1 – 14, 2019. To get on the waitlist, click HERE.

Whether you are yet to hire your first employee or you have employees that are underperforming or you’ve found it extremely hard to hire employees, one thing is sure – The success of your brand depends on your ability to find, work with and retain great team members. However, finding a great team can be an onerous task and you might find out that as you try to start growing your business, you will have to learn and handle multiple parts of your business.  What then do you do if you have a business you are trying to grow but you have no employees to help you share the workload?

Do you put your business on hold or hire incompetent people or give up? None of these three choices are options if you truly want to build something meaningful in life.

The best approach is to think of it as a phase that will pass while adopting strategies that will help you get through that phase. As an entrepreneur trying to run a business without employees, here are five (5) strategies you can adopt until you are able to get the additional hands on board.

Plan your Work Ahead

Planning ahead of time is the super power of anyone who wants to succeed in life. Without planning, all efforts are a waste of time, resources and energy.

Planning ahead not only gives you a clear sense of direction but it gives you the leverage to attain greater heights while also easing you of everyday stress. With proper planning in place, it is possible for you not to feel the brunt of working to build your business without employees.

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Use Project Management Tools

Working alone in multiple roles makes you prone to allowing things to fall through the cracks. For example, if you are the Sales Personnel, the Marketing Specialist, Chief Operating Officer, Facility Manager, etc., chances are you will begin to lag behind on some projects or even have a pile of uncompleted projects. How do you solve this problem when you do not have employees?

First, you do not fall for the trap of thinking you can get too many things done at a time. Instead, list your projects in the order of priority and use project management tools like Asana, Trello and Zapier to help you keep track of your projects and to ensure completion of many if not all of your projects.

Invest in Automation

Automation is an entrepreneur’s best friend. As an entrepreneur, you never can predict how a day will unfold but if you invest in and use automation for a lot of your daily task, you are rest assured that whatever happens, many parts of your business will continue to function without much interruption. In today’s world, it is possible to automate most tasks.

From lead generation to landing pages to sales, automation can help you get things done faster than you would if you tried doing those things yourself.

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Narrow your offering

When you have no employees, it’s important to serve your clients in your area of strength. You do not want to offer them the services for which you are not excellently built. If you do, you are creating an opportunity for your clients to dump you for your competitors.

Narrowing your offering will help you serve your target audience with your best foot forward. Putting your best foot forward will help you maintain your current customers, attract new ones and even increasing your prices. Consumers patronize small businesses because they believe small businesses are specialists.

Unlike corporations which tend to have the solid human and financial capital to offer a wide range of options, small businesses don’t have the financial muscle to pull many things off. Therefore, if you do not want to lose your clients, serve them where you know you can win.

[Great Read: Practical Ways of Reducing your Overhead Costs and Increasing Your Profit Margin]

Keep Searching for Quality Employees

If you must truly grow a profitable brand, you need team members and employees to help you grow. Quality employees are extremely hard to find but that does not mean you should stop searching.

Give it your best and don’t stop searching. Make your search of quality employees a top priority. The more people you ask, the higher the likelihood you’ll get referrals to quality employees.

Thank you for reading.

Enjoying Onpoint Success’s posts? Be generous! Leave a feedback and share with a friend.

Need business mentoring? Join our business mentoring platform, #OSBSElite. The next open enrollment starts September 1 – 14, 2019. To get on the waitlist, click HERE