Many times, when entrepreneurs are trying to find out what is preventing their business from growing, they tend to point their fingers of accusation toward external factors like the economy, a saturated market, and the lack of capital for expansion. Hardly would you find people who are willing to place the searchlight on themselves for possible clues as to why there is stunted growth in their business.  

As an entrepreneur, it is important to recognize that the success or failure of your company starts with you, your personality and your general outlook toward life. It does not matter how grand your ideas are neither does it matter if your products are exactly what consumers need.

If you have a personality trait that others can barely stand, it will lead to stagnancy and prevent your business from growing.

[Great Read: Practical Ways of Reducing Your Overhead Costs and Increasing Your Profit-Margin]

What are some of the personality traits that might be preventing your business from growing? Go through the list and see if there’s any that matches yours then begin to take conscious steps to make amends.

1. Constant Complaining

Complaining might seem to be the right thing to do when business is not growing as you expect but when all you do is complain day in day out, people will begin to move farther from you. No one likes to be around someone who constantly complains, blames everyone else and never seeing anything good in what’s going on.

Your customers, contractors, and vendors all have things in their lives for which they can complain about but won’t bring those things to you constantly. So, if you want to attract great people that will help your business grow, you need to quit complaining.

2. Not Caring

As an entrepreneur, you are a leader and people want to know if you truly care about them. Caring for the people who work for you, your customers and vendors alike show that you have empathy.

Having empathy and showing it at all times propel people to be attracted to you and your business like a magnet. Businesses that consistently meet that growth goals care about their customers so should you!

[Great Read: Do These 5 Things and Watch Your Customers Stick with You in a Crowded Marketplace]

3. Rigidity

Have you ever tried to work with a rigid person? It’s frustrating, right? Rigidity is when you refuse to take a different opinion despite a different set of evidence presented to you. This type of personality trait is not only toxic but also repelling. It will lead people to refrain from sharing great ideas that can help you grow with you.

4. Inconsistency

If you are inconsistent with what you do, then you are simply saying you do not care about growing your business. The secret to business growth is showing up happy or sad!

5. Impatience

As much as you want to grow your business, be patient. Impatience will lead you into abandoning things pre-maturely and make you bite the fingers later. Instead of throwing in the towel too early, give yourself time to grow. Always remember, anything including your business, that will last, need time to blossom

[Great Read: 10 Surprising Ways You Might Be Killing Your Small Business]

6. Procrastinating

You may have charisma, passion, and expertise but if you constantly give excuses and procrastinate, your business cannot grow. Excuses always seem valid until you realize one, two, or five years down the line, those excuses remain, and you still have not achieved anything.

You cannot grow your business by leaving today’s work for tomorrow – you’ll lose out on opportunities and people will perceive you as unserious.

If you truly want to grow your business, you must first assess yourself, know which areas to improve and then, invest in personal development. Until you get better, it’s hard to grow your business.

Thank you for reading.

Enjoying Onpoint Success’s posts? Be generous! Leave feedback and share with a friend. Need business mentoring? Join our business mentoring platform, #OSBSElite. The next open enrollment starts September 1 – 14, 2019. To get on the waitlist, click HERE

If you started your business prior to the digital age, you wouldn’t have worried about branding so much. But in today’s internet world where you have more competitors than you can ever keep track of, it is important that you differentiate your brand from those of your competitors through branding.

According to Wikipedia, branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.

[Great Read: How to Start Charging Customers What You Truly Deserve]

Branding can be expensive especially if you are still trying to gain your footing as an entrepreneur, but it is also a necessity such that if ignored can lead to grave consequences like consumers not reckoning with your business.

The good news, however, is that branding does not necessarily have to be expensive to the point of breaking the bank. There are many components of branding that involves little to no money which you can take advantage of to help you get started.

Understanding What Branding is

Perhaps you’ve learned from other sources over time that branding is simply about logos or branded materials like stickers, pens, lanyards, packaging, etc, it’s time to dive deeper so you can understand what branding truly is. Branding is beyond physical things. It is a combination of the things that are seen and things unseen.

Branding extends from the physical into the emotional.

For instance, if you have a tailoring business and you spend money on making your shop appealing but on the other hand, you are not intentional about your delivery and customer service, it won’t be long before you start to observe that your business though attracts lots of lead and even customers but once they “experience” your brand, they do not tend to come back.

[Great Read: Three Reasons Why You Should Not Settle for Less]

From the time a customer hears about your business, to doing business with you to decide to become a repeat customer or not, branding has a huge role to play. Branding starts the moment someone first interacts with your business.

It could be at a networking event when you introduced yourself or shared your business cards, it could be when you met that person on the plane or even it could be the way you talked passionately about your business on social media.

The point is when someone hears about your business, an impression is formed. Then, when that person takes the extra step of visiting your website or checking your social media accounts, the impression begins to narrow down.

By the time that person finally decides to do business with you, the impression the person has of you and your style of delivery becomes even narrow.

Your goal if you are cash-strapped or working on a limited budget should be to use the free resources available on the internet to create items like your logos, graphic designs, digital cover photos, and banners. Once you do these things than focus on the emotional aspects of branding.

Differentiating Your Business Through Branding

Unless you live and operate from mars, you would always have more competitors than you can keep track of. This gives consumers more than enough choices for people to do business with. If your business is just one among the rest, then you risk running a brand that’s not profitable.

However, if you have something or a few things that differentiate your brand from other similar ones then you are increasing your chances of success.

This is where branding comes in because if you are intentional about it, helps to differentiate your business from others. You can differentiate your business by paying attention to the answers you give to the following questions.

How fast do you respond to emails?

How do you start a sales call?

How do you make customers feel before, during and after purchase?

How do you react to customer complaints?

What is your return policy?

How do you deal with irate customers?

What type of responses do you give after people make inquiries? How do you start your sales call?

What type of outfits do you wear to networking events?

What’s the look and feel of your social media pages for business?

How much attention do you pay to details?

These questions and many more and the type of responses you give to them form a base for the emotional aspect of your branding.

[Great Read: How to Get Started with Content Marketing]

The physical aspect and the emotional aspect work hand-in-hand but it’s imperative that you pay more attention to the emotional aspect. Why? The emotional aspect has a multiplier effect on the experience a customer has with your business. A customer can forget what your branded items look like but would never forget how much you care or make them feel.

Invest in branding today, differentiate your business and build a profitable long-lasting brand tomorrow!

Enjoying Onpoint Success’s posts? Be generous! Leave feedback and share with a friend.

Need business mentoring? Join our business mentoring platform, #OSBSElite. The next open enrollment starts September 1 – 14, 2019. To get on the waitlist, click HERE