I once read a book (pardon me, I forgot the title) in which the author opined that “money is under your foot, you just have to know how to find it.”

By this he meant, the money you desire to earn in your business is within reach and all you need is to know how to get it. This concept is not hard especially when you understand the underlying principle of success in business and ultimately in life. So you may be asking, how do I find the money? Or better still, what steps do I need to take to find customers who will pay me? There are several steps to take, but today I will share three steps you need to take in order to get customers to pay you over and over again.

[Related: How to Retain Customers in 5 Easy Steps]

First, spend time where your prospects can be found. This means you need to define those who are most likely to buy from you ( and by that I mean your target audience) and then research where and how they spend their time and go and meet them there. This is very important especially when you are new in the market. The mistake I see a lot of people make is believing once they set up a business, all there is to do is to fold arms and the customers will come. It does not work that way.

In business and life, proximity is power. The more time you spend with your prospects, the higher the chances of them trusting and liking you to the point of wanting to give you their money in exchange for the value you offer.

Second, once you meet your customers where they are, you need to make your voice heard and engage them in a conversation. I’m always taken aback when I see people lurking in groups instead of engaging or attending a networking event and staying in one corner. Keeping mute doesn’t help you to get your voice heard.

Marketing is about visibility. If you lurk around or keep mute, no one would remember you no matter how great your products are.

Third, showcase your expertise. We are in the information age and everybody knows something about everything. However, if you want customers to give you their money, you need to know everything about something. By that I mean, stop being a generalist, be a specialist.

Customers want a specialist, not a generalist. They want someone who can get the job done like none other.

Once you pick your area of specialization, showcase your expertise,  be available when needed and serve others as best as you can.

Thanks for reading! Do you have an area of specialization? Please leave a comment and share this post with a friend. 


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