5 Tips for Writing the Winning Proposal

In a recent publication by Geek Wire, it was reported that Amazon rejected all 11 annual meeting proposals including employee-backed climate plan.

What does this tell you about the success rate of proposals? Many proposals are rejected daily and because writing a proposal sap lots of energy from the writer, the rejection of a proposal can have a detrimental effect on the psyche of the writer and the stakeholders.

As an entrepreneur, there will be moments during your journey where you’d have to develop proposals that will help you advance your business goals.

Examples of such proposals could be trying to partner with another business, trying to gain the business of a prospect, trying to upgrade a current customer, etc. To increase your chances of writing a winning proposal and getting a “yes” from the recipient, here are 5 proven tips that can help!

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Keep it Short and Simple: Many times, in a bid to impress the recipient, many entrepreneurs attempt to write proposals are unnecessarily long. As an entrepreneur who desires to write a winning proposal, your goal should be to be as detailed as much as you can without the filler content. It is okay for your proposal to be short and straight to the point.

Try to avoid the use of vague terms or words that require the use of a dictionary.   Keep in mind that your recipient is likely a busy person and when your proposal is too long, the chances of sweeping it under the carpet is very high.

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Use a catchy and systematic design: Writing a winning proposal requires that you catch the attention of your prospects. You might be tempted to use the good old Microsoft word but if you want to win over your prospect, consider using catchy and systematic design.

Include diagrams, charts, organograms, if possible. Make your proposal interesting by using a powerpoint or keynote. Use images where appropriate to buttress your point. A catchy and systematic design prevents your prospects from skimming through your proposal.

Focus on the benefit to the prospect: If you want to write a winning proposal, you must focus on the benefit to the prospect. Your prospect is asking “What’s in it for me?” If your proposal does not clearly state what’s in it for the prospect, you will not get a deal.

Offer no more than three options: Writing a winning proposal means that the prospect will buy into your idea. In buying into your idea, you need to give your prospect options to choose from. As a rule of the thumb, offer no more than three options.

Anything more than three options means that your prospect has more options to choose from and this can lead to confusion and frustration. To minimize confusion, embrace the power of three. Most people will remember up to three options vividly.

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Make the contract process a breeze: Once your prospect has bought into your idea, the next step is to make the contract process a breeze. Do not try to over-complicate things or make the process a tedious one. Instead, be prepared to answer questions and more importantly, be prepared to sign the contract as soon as you can.

If you follow these 5 tips while also embracing the spirit of excellence, you are on your way to creating winning proposals.

How do you create winning proposals? Kindly share below in the comments.

Thank you for reading.

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There are 3 comments

  1. Nice read. Well done ma.
    Very insightful.
    I used to contract out my proposals, but with this, I think I would give writing one personally a trial.

    July 9, 2019, 6:36 pm
    1. Wow! Thanks for the feedback. Please give it a trial, you definitely can do it

      July 9, 2019, 8:37 pm
  2. Nice read. Well done ma.
    Very insightful.
    I used to contract out my proposals, but with this, I think I would give writing one personally a trial.

    July 9, 2019, 6:37 pm

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