The success of your business lies in your ability to make your business stand out in the midst of many other similar businesses in the marketplace. If potential customers don’t know about the existence of your business let alone find you, then your dreams of building a profitable brand might remain a dream instead of becoming a reality.
In this article, we will share 5 reasons why your customers can’t find your business and what you can do to be found.[Great Read: Going Solo in Business? 5 Reasons Why You Should Reconsider]
You have no clearly defined target market
Having a clearly defined target market is the base of everything that leads to your success as an entrepreneur or business owner. If you do not have a clearly defined target market, it simply means you are in the market for nobody. This, in turn, will make it hard for you to be seen or noticed in the marketplace.
Consumers are looking for businesses that are targeting people like them. Therefore, if you want to increase your chances of being found, you must have a clearly defined target market. Read more about how to clearly define your target market here.
You do not speak the language of your target market
Another reason why your customers are having a hard time finding you in the marketplace is that you are not speaking in the language. Think of the marketplace as a huge arena filled with people who speak different languages. In order to have the right match, the language you speak must be the same as the language your target audience speaks.
For example, if you sell baby items, the type of marketing language you speak should tally with what parents with children speak. Think about the favorite commercial of children on TV – they are those that either mimics the way children talk or the actors are children. That’s how the marketplace works. The more you understand and speak the marketing language of your target market, the higher the likelihood that they’ll find your business.[Great Read: Branding and How to Use it to Differentiate Your Business in the Marketplace]
You do not have a specialty
Have you ever wondered why general physicians get paid less than specialists? It is because specialists are believed to have spent more time mastering a particular skill while generalist just has a general idea about everything.
The same thing applies to the marketplace. Many consumers will rather pay more to go to a “specialist” than pay less for a generalist. As an entrepreneur, if you allow yourself to be drawn into the generalist mindset rather than a specialist mindset, you decrease your chances of being found in the marketplace.
You operate your business in obscurity
It does not matter how great your products are if you do not have a solid marketing strategy in place, you’ll operate in obscurity and your customers will consistently bypass you for your competitors. A marketing strategy that clearly defines how customers will find you and how you intend to convert leads and prospects into customers will save you a ton of time.
How you do develop a marketing strategy? This article describes the step-by-step details on how to develop one. Once you develop a solid marketing strategy, do not forget to implement. Set aside a budget for marketing and plan to utilize your funds judiciously. If you are on a shoestring marketing budget, here are a few tips that you can use pending the time you are able to increase your budget.[Great Read: 5 Things Every Entrepreneur Should Make Time For]
Your business does not look like a business
What do we mean when we say one of the reasons customers can’t find your business is because your business does not look like a business? We simply mean that you have not taken the necessary steps that are required for you to capture the attention of your target market. For example, do you have a logo, business card, business social media pages, or website?
Okay, you might answer, “yes” to these, but what about the content you release to the public? Does your content reflect the depth and the seriousness needed to convince your target market that you mean business?
Another point worthy of note is, what type of pictures and videos are you putting out there? Are your pictures screaming, “don’t take me seriously” or have you taken the time to be intentional? Also, is your business duly registered?
These are really important things that matter to your target market and if these are things you take lightly, then it becomes harder and harder for you to be found. To increase your chances of being found, you must commit to positioning your brand as a brand that means business. Do one thing daily that helps you maintain a professional presence both online and offline.[Great Read: 5 Ways to Cut Expensive Marketing Costs]
Thank you for reading. Which of these reasons struck you the most? What changes do you plan on making in your business? Leave a comment below, subscribe and share this post with a friend.
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