One of the ways your customers verify your identity is by connecting with you on social media. They are not only interested in doing business with you, they might also interested in following your journey, determining if you are the type of person they’d love to continue to do business with or simply just trying to understand your philosophy. Whatever the intent of your customers are you might not know but one thing is definitely sure and that is, some of your customers are following and watching your every move.[Great Read: How to Cut Your Overhead Costs]
In view of this fact, what is expected of you as an entrepreneur and what are the things you need to note? It is generally expected of you to maintain a professional presence on social media. In determining whether you have a professional presence or not, you may ask yourself the following questions:
What does my profile picture look like?
What type of language do I use in my posts?
How do I respond to people whose views differ from mine?
How do I react online when things are not going the way I want?[Great Read: 5 Top Reasons Why Customers Can’t Find Your Business]
These questions and their respective answers are important because they help to form the foundation of how you are perceived by your audience. This is not to mean that you are not free to be who you want to be but it is meant to keep you on track and to remind you that you are a leader either by choice or by circumstances.
Now that you’ve asked the right questions and provided answers to questions regarding your professional online presence, the next thing is to think about how your actions or inactions can alienate your customers on social media. Remember that your followers might not be commenting every time you post something but they are watching you closely. So, what are some of the ways you can alienate your customers on social media? Below are 5 ways by which you can alienate your customers on social media.[Great Read: 7 Jobs You Can do Entirely on Your Phone]
1. Ranting about customers or trending issues
Are you the type that rushes to lambast your customers on social media? Even if the customer you are lambasting is not on your friend list or you’ve permanently blocked them, ranting about your customers and trying to drag them in the mud will never make you look good. Sure, you might get comments like “ride on”, “good job”, or “carry go” from short-sighted people your prospects and customers are taking note of your character. Your character is mostly shaped during moments in which you have to display maturity but if you feel each time a customer acts below your expectation, you need to let all hell loose then you risk alienating your customers.
As a business owner, you need to be mindful of how you react online and maintain a professional presence as much as you can.
2. Posting too many updates
When trying to grow your brand or if you are truly passionate about what you do, there’s a high tendency you always want to share status updates on social media. However, if you do not exercise caution while doing this, you risk alienating customers on social media.
Try switching things up and connect with people. Posting updates every minute can be highly distracting and can also make people tune you out on social media.
Also, do not continue to flood people’s timelines with too many updates about your business. Instead, maintain a healthy frequency and share actionable content that can be beneficial to others without them having to hire you.[Great Read: 10 Commandments of Building a Profitable Brand]
3. Being negative
No one likes to be around a negative person. If you are always sharing negative posts or posts that make people uncomfortable, then you risk alienating your customers. People are looking for something fresh and exciting that can energize them from the inside out. So, instead of turning your account to a place where negativity is the order of the day, try being the positive and encouraging one. Your positive words will attract people to you and also when you commit to encouraging others, you’ll always be encouraged as well.[Need to get your brand in front of an international audience? Advertise with us. Click HERE to get started]
4. Talking about yourself most of the time
Yes, it’s true that you need to share your journey and talk about your brand. However, if you do not know when to stop or when to mix things up, you risk alienating your customers on social media. To maintain an excellent standing, your content must be diverse and mixed. Let people know you care about them and other things, as well.
5. Posting stuff you didn’t verify
There’s no faster way to alienate people on social media that to consistently post content that is misleading, fake or inauthentic. Prior to posting content, be sure to verify its validity so you won’t hurt others and even yourself.
Posting fake news can be very costly and if you truly do not want to alienate your customers, you must refrain from posting unverified content. Even when you believe something is true, it is probably wise to wait a few hours before sharing online.
Thank you for reading. What other ways do you think you can alienate customers on social media? Leave a comment below.
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