Have you ever wondered whether it is necessary to build a personal brand? The simple answer is, yes. In fact, whether you are intentional about building a top-notch personal brand or not, you are already a personal brand by default. By default? What does that even mean? Let’s start with the definition of branding and then work our way up from there.
Branding is the perception people have about you when they think about you. Think about someone you know quite well. The person does not have to be your friend but you must know a few things about that person other than their physical appearance. Now, list three adjectives you’d use to describe that person. Whatever adjectives you come up with is as a result of the perception the person created.[Great Read: 10 Commandments of Building a Profitable Brand]
Using this logic, now think about what your clients think about you and your business. How would customers describe you to other people they meet? The answers they give would be based on the perception they have of you. That is what branding is all about.
Branding is a very important aspect of building a profitable business yet several entrepreneurs do not understand the importance of being intentional about it let alone embrace it. If you are an entrepreneur and you’d like to build a profitable business, here are six reasons why you need to focus on building a top-notch personal brand.
1. It gives you visibility
A personal brand gives you visibility because it is a unique identifier. No two people acts exactly like you. Not even children born of the same mother or twins! Therefore, when you embrace the totality of who you are and are intentional about building a top-notch personal brand, it makes people notice you. When people notice you, they become more interested in what you have to offer
2. It positions you an authority
A top-notch personal brand positions you as an authority. When people know they can count on your opinion, then they are more apt to do business with you. That’s why it’s important for you to be intentional about building a top-notch personal brand. Research on topics you are passionate about and share on those topics often. This helps you connect with people and it makes them begin to view you as an authority.
3. It’s a Lead Magnet
Have you ever seen a situation whereby someone leaves a compelling comment on a post and you immediately decide to click on their name to look them up? That’s what happens to people who have mastered the importance of building a top-notch personal brand. Building a top-notch personal brand requires that you identify those things that make you unique, talk about them and be a part of meaningful conversations that align with your values.
4. Make new friends.
Do you know some people who always seem to know someone everywhere they go? These types of people are those people who have mastered the art of building rapport and making friends. As a business personality, building a top-notch personal brand can help you connect with others on a more intimate level. This is important because, when people know and like you, they are more likely to trust and do business with you.
5. It opens the doors of opportunities
When you are intentional about building a top-notch personal brand, the opportunities it brings your way are endless. You can receive invitations and request to speak, conduct training and even get awarded contracts just from building a top-notch personal brand.
6. It brews confidence
When you embrace the idea of building a top-notch personal brand and are doing all you can to build and grow, your level of confidence shoots up as well. It helps you to see yourself as someone who’s limitless and unstoppable. A top-notch personal brand brews confidence and gives you the room to believe in yourself.[Great Read: How to Get Your Brand Found Online for Free]
Bottom line: Building a top-notch personal brand is the way to go if you desire to build a profitable business. Therefore, you should do all within your power to first embrace the concept, identify the top three things that make you unique, constantly share value and engage with others and then watch how you’ll build a top-notch personal brand in no time.
Do you have a personal brand? Join the conversation and leave a comment below. Also, remember to subscribe and share this post with a friend.
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