One of the key qualities that will help an entrepreneur to succeed is the ability to sell. If you can’t sell or are averse to selling, then you might as well forget about becoming or being an entrepreneur. That sounds very discouraging especially to an introvert who probably loves the idea of being an entrepreneur, but does not love the “sales” aspect of entrepreneurship. If you are an introvert entrepreneur and you believe the only thing standing between you and your business success is your inability to sell, you’ll learn some tips and tricks from this article.
It’s important to note that there is no key quality that’s required for entrepreneurial success that you cannot learn. For a fact, many of the great salesperson you know today are those who learned how to sell. These people made it a life mission to master the art of selling. You too, can! You can learn any aspect of running a business you set your mind to so do not allow your introverted nature to stop you from becoming a great salesperson.
Now that you know that there’s no business skill including selling skills that you cannot learn, let’s take a look at some tips and tricks that will help you become a better salesperson.[Great Read: 10 Surprising Ways You Might Be Killing Your Small Business]
1. Proper Preparation
You must have heard of the phrase, “Proper Preparation Prevents Poor Performance” and of a truth, the phrase is so true. If you do not want a lot of awkward situations while trying to sell you and your business to others, you must be given to “proper preparation.”
Know your audience inside out and then practice your talking points ahead of time. When we talk about practicing, it is not just about thinking of what you’ll say in your head, it’s about getting your thoughts from your head to a paper and then taking the time to practice different scenarios daily. The more you practice, the more confident you’ll become and the better you’ll perform when you have to talk to people.
Also, depending on your type of business, you might also want to develop a standard sales script. A sales script is like a template you’ll follow each time you talk with a prospect or a customer. A sales script is great because it gives you talking points and helps you to keep the conversation on track. Another point worthy of note if you are using a sales script is to be careful so you don’t sound robotic. The sales script serves as a guide, but you must also be prepared for anything a prospect or customer throws at you.[Great Read: 10 Surprising Ways You Might Be Killing Your Small Business]
2. Leverage the Power of Social Media
If you are yet to grasp how powerful social media is, then you might still be living in the 20th century. Social media is such a powerful tool because it is the only media that can inform millions of people about a particular incidence in the twinkling of an eye. If you are observant, you’d have noticed that news break on social media first even before it breaks on cable.
With social media being so powerful and all you have to do is to click the button, it’s a great tool you can use as an introvert to grow your business. With social media, you do not have to talk to people directly, all you need is to communicate with your target audience from your device.
That being said, social media success is not automatic. To attain the level of success you desire, you need to go beyond just hiding behind your screen and clicking the button. You need to learn how to engage your audience, build rapport and trust. This skill takes time as well. However, it is important that you master how to engage people so that they are willing to engage with your brand too.
Position yourself as an expert in your field, be helpful and always give your customers the best.[Great Read: 3 Elevator Pitch Examples You Can Use As a Guide in Developing Yours]
3. Leverage the Power of Networking
Networking for an introvert? Yes, an introvert should network and relate with other people. That’s one way to learn how to become a better salesperson. However, in other to prevent being overwhelmed, you can start your networking on a small scale.
At first, try and look for networking events that attract a small group of people. Then once you are proficient in interacting with people in small groups then you can step it up a notch. Networking can also be done online. Each time you go online, look for opportunities to engage and network with other entrepreneurs, prospects and customers alike.
In addition to that, be active in groups by sharing your knowledge. For example, we have the Onpoint Small Business Success group on Facebook and it’s a great place to network and position yourself as the go-to person in your line of business. If you master the art of networking both on and offline, you’ll begin to attract people to your business and that’s the beginning of success.[Great Read: 5 Ways to Influence Prospects]
4. Provide Excellent Customer Service
Customer service is an example of “action speaks louder than words.” If you master the art of serving your customers exceptionally, there won’t be much need for talking.
Therefore, each time you think about how to grow your business, always turn the spotlight on customer service. One satisfied customer can be the funnel you need to bring a consistent stream of leads to your business. Learn how to make them feel like a million-dollars and watch how you’ll never have to “sell” again.
5. Hire a Salesperson
This is always a great idea if “selling” is not your thing. However, when you decide to hire a salesperson, you must perform your due diligence to be sure you choose the right person.
The last thing you want in your business is to choose the wrong person for the position of a salesperson. Take your time, ask the right questions and determine if the person is a good fit or not. Once you hire that person, take your time to learn from him/her as well and then, work your way up.
If you implement these five (5) tips, you’ll be on your way to becoming a better salesperson.
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P.S. You do not have to walk your business journey alone. Sometimes, all you need is a hand holding you and letting you know that everything will be alright. If you are a young woman entrepreneur, here’s a special invitation to join our business mentoring platform where we share exclusive tools, resources and training to help you succeed in business and prosper in life. Learn more about it HERE and if you believe it’s for you, get on the waitlist here and one of our team members will be in touch with you shortly.