Facebook, an American Tech Company owned by Mark Zukerberg now has nine pop-up stores inside Macy’s, a retail giant spread across America.
These stores will feature goods from 100 small business and online brands. The nine pop-ups will be open from today until February 2nd in The Market @ Macy’s in NYC, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle. The brands come from across apparel, lifestyle, food, beauty and other verticals, and include Two Blind Brothers, Bespoke Post, Inspiralized, Mented Cosmetics and Link.
While Facebook doesn’t earn money directly from the stores, it could convince the small businesses and others like them to spend more on Facebook ads. Alongside recent tests of advanced Instagram analytics and instant Promote ads for Stories, Facebook wants to build a deeper relationship with small businesses so this long tail of advertisers sticks with it as sharing and marketing shift from the News Feed toward Stories and private messaging.
The next time you stop by at Macy’s, be sure to stop for your viewing pleasure or better still, support the small businesses that are featured.