Attracting customers when you are new to the market can be overwhelming especially when you are counting on sales from your business to keep things running smoothly. Customers are the lifeline of every business and that’s why as a business owner who’s new to the marketplace, you must develop and implement strategies that will help you attract customers, so you can build a profitable brand.
In this post, I’ll share 5 ways by which you can attract customers when you are new to the marketplace. If you implement these strategies and you are consistent in your approach, attracting quality customers to your brand would become inevitable.[Read: The Top 3 Reasons Why You Need an Effective Marketing Strategy]
Host a launch event
Hosting a launch event is a great way to get the word out in the marketplace about your new business. This is because hosting an event creates a buzz. It also gives people the opportunity to meet you and hear you talk about why you started your business. If you have a super story about what prompted you to start your business, share it. Why? It helps you to build an emotional bond between you and your target audience.
If your business is online, you can launch your brand using a live video session on Facebook, Instagram, Twitter or even Youtube. When people can interact with your one-on-one, it increases
Be intentional about your branding
A lot of people have no idea why branding is so important. You might have heard the word but you may not know the importance of branding. Branding is important because there’s so much noise in the marketplace and in order to stand out, you need to be intentional about it.
What is branding?
Branding is what people think of your brand when they think about your brand. What do people think of your brand?
If people think that your business is more of a joke than a real business, then you’ll find it hard to attract quality customers.
Pay attention to every tiny detail from your logo to your packaging to your products and see how big of a difference it will make.[Read: 7 Tips to Get the Most Out of Your Next Networking Event]
Lower your barrier of entry
As a business owner, you must be a student of human psychology. Many people are skeptical of the ability of a new business to deliver. And even though they might need what you offer, that doesn’t mean they will
What then should you do?
Once you are able to convince someone to buy from you by lowering the barrier of entry, they are more likely to become your customers if your products live up to the hype.
Create a digital brochure
When you are new to the market, many people who need your services will not know you. Even if you spend money on advertising, it still does not guarantee that there will be results.
To solve this problem or help increase awareness about your brand, create a digital brochure that you or others can easily share digitally. In addition to saving you money, well-designed digital brochures are perfect
Always be ready with your business card
Many business owners underestimate the power of a business card. As small as a business card is, it is very powerful. Going around town with a business card lets you pass the message to prospects that you truly mean business.
When you are new to the marketplace, you owe it upon yourself to take your business cards with you everywhere you go. Each time you meet with or talk to someone, end the conversation by handing them your business card. Doing this increases your chances of attracting quality customers when you are new in the marketplace.
Attracting quality customers may take time but do not let it discourage you or keep you from being consistent in your delivery.
There’s no one magic formula getting things right. Sometimes, it’s about trying out different strategies. K
Thank you for reading. How did you attract customers when you were new to the marketplace? Leave a comment below and remember to share this post with a friend.