There are many reasons why businesses fail but one of the reasons is the lack of customers. A business may have done thorough market research prior to launching and have products that are truly needed by consumers but if consumers cannot find, locate or even know about the existence of such business, then the failure of the business is inevitable.
As an entrepreneur, one of the key responsibilities you need to master if you want to build a profitable brand is to make your business visible to those who need your services. Visibility will help you get your business noticed, attract customers, increase sales and ultimately, help you to build a profitable brand.
In the online world, visibility is not walk in the park especially if you find yourself in a saturated industry. To become visible, you need to come up with strategies that can help you cut through the noise, amplify your message and gaining the attention of your target market
Getting Your Brand Found for Free
There are many strategies you can employ in getting your brand found by your target audience. One of such strategies is a free tool provided by Google is called Google My Business (GMB).[Great Read: 5 Tips for Writing the Winning Proposal]
In the digital world, the number one place people go when they are looking for information about anything including your business is to conduct a search on Google. During that search, Google searches through several web servers to bring up any relevant information about your search. If your business information is not registered on Google and you are not running any paid Google ads, the chances of a customer finding your business online are extremely low. This, in turn, puts you at risk, of losing customers.
If you want your business to be found when customers make specific searches online, it’s high time you register your business on GMB.[Great Read: 6 Personality Traits That are Preventing Your Brand From Growing]
GMB Registration Steps
GMB is free and easy to use online tool for businesses and organizations to manage their online presence across Google. By verifying and inputting your up-to-date business information, you both increase the chances of your business being found during online searches.
Once you register your business, you can also tell your current customers to leave reviews for you and these will be seen by other users who are searching for your business as well. Other benefits include customers being able to ask questions and also you can get insights as to how people are interacting with your business information online.
Are you ready to register your business on GMB for free? Click here to get started.
Once you have successfully filled the form and your phone number has been verified, then congratulations, you are on your way to gaining visibility online and increasing the chances of customers finding your business.
Thank you for reading.
Enjoying Onpoint Success’s posts? Be generous! Leave your feedback and share with a friend.
Need business mentoring? Join our business mentoring platform, #OSBSElite. The next open enrollment starts September 1 – 14, 2019. To get on the waitlist, click HERE