As a small business owner who wants to build a profitable brand, you need to constantly recharge yourself, so you can come up with fresh ideas to grow your business.
Recharging, however, can become a luxury you think you can’t afford especially when you are pressed for time. I am in those shoes myself and many times, I joke that I wish one day totals up to 48 hours.
While I am pressed for time, I also know the importance of recharging myself, so I can come up with new ideas that will help me grow a profitable brand.
Why You Need to Recharge Yourself
I remember growing up, there were brands I never thought would be extinct anytime soon. On the outside, these brands looked formidable but, on the inside, they failed to come up with fresh ideas that could keep them relevant. As a small business owner, if you fail to recharge yourself, you’ll sooner or later become irrelevant.[Read:4 Reasons WhyYou Should Write a Books and 6 Steps to Take Before Writing One]
Steps to Recharging Yourself
There is no one way to recharging yourself and coming up with fresh ideas to grow your business. As a business owner, you must be willing to do a combination of things. The steps below are my suggestions, however, feel free to add more or pick the one(s) that suits you. The most important thing is for you to take a step.
- Develop the Culture of Reading
- Have a Mastermind Group
- Attend Industry Events
- Hire a Brand Strategist
Develop the culture of reading
If I’m told to name one thing that’s instrumental in helping me to constantly stay relevant in my line of business, it is that I developed a culture of reading.
Reading is important because it not only develops our minds, but it gives us endless knowledge and lessons while keeping our minds active. I have an innate passion for sales and marketing. That’s why I make it a point of duty to recharge myself through reading relevant content daily.
Have a mastermind group
If you find it difficult to recharge yourself and come up with new ideas, try joining a mastermind group. The first time I heard about a mastermind was from Napoleon Hill’s Think and Grow Rich program. However, it was from being a student of John Maxwell that I learned how to find and also start my mastermind group.
Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your members achieve success. Participants challenge each other to set powerful goals, and more importantly, to accomplish them.[Read: 4 Steps to Becoming a Brand in Demand]
Attend industry events
A lot of people think attending industry events is an expense instead of viewing such programs as an investment. When you attend an industry event, it gives you the opportunity to see firsthand how others in your industry are conducting business.
From operations to sales to customer service, you’ll learn a lot from attending these events from time to time. In addition to this, it’s a great way to network and also build partnerships that become profitable.
Hire a Brand Strategist
Sometimes, you need fresh eyes to come up with fresh ideas. Why? This is because we all have blind spots no matter how hard we try.
Hiring a brand strategist will bring a different perspective to your business and can help you get stagnant waters flowing again.
Do not be afraid of hiring a brand strategist who can see things clearly and give you suggestions that can catapult you from barely surviving to greatly thriving.
As you continue to run your business, always remember that a business that fails to grow will become stunted. And when a business becomes stunted, death is inevitable. Keep your business alive by recharging yourself and constantly coming up with fresh ideas.
Thank you for reading. What other ways can an entrepreneur come up with fresh ideas to grow a profitable brand.