Do you own a farm? Would you like to learn how to sell your products directly to consumers? Are you interested in building a profitable business in the agricultural industry? If you answered yes to any of these questions, then you are in the right place. In this article, you will learn the key details on how you can effectively market your farm produce and reach your sales goals monthly.
Let’s start with three of the common misconceptions about farming business.
Three Common Misconceptions
A lot of farmers believe that their products will sell without marketing. This is simply not true. If you want your farm produce to sell, you must be committed to marketing them. Most things don’t sell by themselves even if they are the best thing that ever happened to man. You need to develop effective marketing strategies if you truly want to sell your produce.[Great Read: 6 Top Reasons Why Your Social Media Engagement Efforts are Not Leading to Sales]
Another common misconception is you always have to sell to middle-men. This is simply not true. You do not have to always sell to middle-men. Or let’s say selling to middle-men is not the only option. You’ll probably make more profit selling directly to consumers than selling to middle-men.
The last misconception is that it’s near impossible to run and operate a farm that’s highly profitable. This is also simply not true. As a farmer, you are entitled to making a fortune like any other valid business.
Now that we’ve addressed three of the misconceptions, let’s move on to things to note when trying to sell your farm produce directly to consumers.
The first thing to note is that you need an active marketing plan. It does not matter how big or small your farm is, you need an active marketing plan. Why? Your farm produce will likely not sell by itself and therefore you need to develop a plan to reach those you are trying to sell to.
Your marketing plan will address key issues like who your target audience is, the key things that make your product different from what’s obtainable elsewhere and the strategies you’ll use to gain your target audience’s attention.[Great Read: 6 Persuasive Phrases That Can Help You Make More Sales]
In defining who your target audience is, you need to understand who needs your produce, their income level and their buying patterns. In addition to these, you need to understand what makes them act. If you define your target audience with precision, you’ll increase the chances of people who would go out of their way to buy from you.
What Makes Your Farm Unique?
This question, though simple, is one that gives lots of people problems. Many entrepreneurs do not know what makes their brand unique. You should. Knowing what makes you unique is a way of grabbing the attention of your target audience. When you give people concrete and compelling reasons to buy, they will naturally gravitate toward you. Are there any special things you do? Are your animals fed with organic materials? How effective is your biosecurity program? The answers you provide to these could form the basis of why your product is unique and why people should buy from you.[Great Read: How to Properly Position Your Business and Attract Your Ideal Customers]
Strategies for Selling Directly to Consumers
Business success is a game of strategy. If you do not have a solid strategy in place, you are in for a long haul. Below are five (5) strategies to sell your farm produce directly to consumers.
1. Put Signs/Structures Up at Your Farm
You’ll be surprised by how a seemingly small sign can be all you need to attract attention to your farm. You can also build a shed and tag or brand its marketplace. You have the option of selling daily or you may pick a specific day(s) and time to sell. As a farmer, your schedule is probably busy and you might not have the time to sell daily so you can pick a day or two to dedicate to selling or you can hire people to help you manage that.
2. Start Farm Tours
Do you know you can open up your farm to tourists? This is especially true if your farm is situated in a neighborhood close to schools. This tour can be offered to school students in exchange for a small fee and it can be used as an educational experience for the students. What if you run a very small operation? This is okay too as long as you know the occupancy limit and you are committed to adhering to it. Other than attracting school students, you can also target families. Present your farm as a spot where families can unwind during summer or warm weekends.[Great Read: Pricing Strategies for Retail and Service-Based Businesses]
3. Lease Out Space to Other Vendors
This idea is obviously applicable to farmers who have large farming spaces. For example, you could lease some parts of your farm to a restaurant. The restaurant can help you attract people to your farm and as they eat, they can shop for your farm produce as well. You earn income in more than one way. Income from your lease and income earned from the customers of the lease.
4. Liaise with Other Farmers and Start a Farmers’ Market
Farmers markets are getting popular and these are quite different from open markets. Farmers’ markets allow farmers to come together, pick one day of the week and a central location to sell farm produce. This might not necessarily be at your farm. It can be an open space somewhere in your vicinity. This will attract local residents and in turn, you’ll sell more produce. So, networking with other farmers is great and makes your meetings count by coming up with ways to work together.
5. Create Direct Marketing Campaigns
When it comes to creating direct marketing campaigns, your options are vast. You can use traditional methods like radio jingles, billboards, local newspapers, speaking at events, branded vehicles, flyers or you can use digital methods like placing ads on social media, creating an email list, building a website. You can create specific ads highlighting the top three reasons why people should shop at your farm.[Great Read: 5 Fast Ways to Make Your Customers Say Goodbye to Your Online Business]
Overall: Although this article is targeted toward farmers, there’s something to learn for everyone. If you own a farm, you may want to save this article and develop your own specific plan before you execute it.
Thank you for reading. What other ways do you think farmers can sell their produce directly to consumers? Also, remember to subscribe and share this post with a friend.
P.S. Need more publicity for your brand/business? Advertise with us and let us help you place your brand in front of the people who need your business. Click HERE to get started.