How do you minimize launching a product (goods and service) no one wants? It’s by knowing beforehand whether your target audience wants your products. One of the ways to determine whether your target audience want your products or to determine how well your products will be received in the marketplace is by conducting opinion polls. The results you get from conducting a poll will not only help you save time, but it will also help you in making better business decisions. Conducting polls should be a part of your business strategy if you truly want to build a profitable brand.[Great Read: Are You an African Woman Passionate About Public Service? Here’s an opportunity for an All-Expense Paid Program at New York University]
Getting customers and prospects to participate in brand polls, however, is not a walk in the park as customers now have more options than ever with very little time. When users scroll through their timeline, their attention is constantly divided by an ending pull from a million directions. How then do you gain their attention and make them pause in their tracks, so they can spend a minute or two sharing their opinion with you or taking part in your polls?
Facebook is providing an answer to that by introducing video poll ads globally this month. You read that right! Facebook will give you the opportunity starting this month to create video poll ads that will capture your audience’s attention and make them want to take part in your polls. Facebook’s decision is based on research on how consumers’ needs have evolved over time. People are busy and they want fewer words, more GIFs, Live events, Reactions, emojis, face filters, and stickers.
“Already, 60% of businesses on Instagram use an interactive element like @mention, hashtag or poll sticker, in Stories every month”, Facebook shared with users. This decision is also piggy-backing from the adoption of poll stickers for Instagram stories that was rolled out earlier this year.
Once the video ad poll is rolled out, you’ll have three options to choose from
Poll + Watch & Browse
Poll + Watch & Install
You can choose to create one or two or even try out all three depending on what you are trying to achieve. Overall, video ad polls will be an interesting way to engage and interact with your audience. Once it’s rolled out in your region, you should definitely give it a try.
Thank you for reading! Do you think you’d try out the new Facebook video poll ad once it’s rolled out? Let us know in the comment box.
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