Omotayo Atinuke Yakubu is not just your regular entrepreneur. Rather, she’s a young woman with big goals who’s ready to take on the world. She’s the founder and CEO of 3113 Signatures, a fashion brand inspired by passion, faith and determination.
As a child, Yakubu watched and helped her mom sew for people and unbeknownst to her, the seed of being a fashion entrepreneur was planted in her. She recalls being intrigued by the sheer joy expressed by satisfied customers and from there started nursing the dream of owning a fashion center. That dream, however, was almost crushed when life happened to her at the age of 14. Unexpectedly, she lost her mom and without much help around her, she had to take the role of being a breadwinner for her and her siblings.
“I resorted to taking on several odd and menial jobs at such a young age,” says Yakubu.[Great Read: 5 Tips for Writing the Winning Proposal]
Later on and as the years flew by, she secured a decent job with a petroleum marketing firm. Securing that job was like a dream come true because as at then, she thought working at the firm would help her keep up with her responsibility of being the breadwinner of her family.
However, as she settled in, she realized that her creativity didn’t fit into the work environment she found herself. This led her to dig deeper to see what else she could do to express her creativity. It was during that time she noticed that most of the major fashion brands in Nigeria were not solving the problems of usability.
The available designs, according to her, were majorly one-time statement pieces that cannot be worn except there was a special occasion. Also, she conducted research and found out that about 80 million Nigeria women were left at the mercy of imported clothing and ‘roadside’ tailors who disappointed them frequently after waiting for weeks. That was when the light bulb lit and she saw that she could fill a niche.[Great Read: 7 Ways to Monetize Your Skills]
Deciding to start a fashion brand was not a walk in the park. This was especially because Yakubu wanted to get it right from the word, “go”. She registered for courses, training and programs centered around fashion, business leadership and personal development. Her appetite for success could not be quelled by mediocrity.
It was after being equipped with the adequate knowledge she needed to jumpstart her business that she resigned from her job and started a ready-to-wear fashion brand popularly known as 3113.
At 3113, Yakubu is dedicated to helping the African woman express her style and culture by creating extraordinary designs using quality materials and leading technologies to ensure satisfaction. 3113, as a brand is committed to operating at a high level of ethics and integrity while growing, increasing profitability and giving back to the community.[Great Read: How to Start Charging Customers What You Truly Deserve]
What makes 3113 different?
On what makes 3113 different, Yakubu says, “we market our products to women across borders, using social media and the worldwide web to break marketing barriers. We pride ourselves in reliability, integrity, promptness and most importantly excellent customer relations. We do everything possible within and beyond our means to make sure every customer gets value for their money.”
On her current projects, she’s currently working on hosting a Fashion Business Brunch on Saturday, August 10th, 2019, where she’ll share with other entrepreneurs how she has been able to build a reputable brand in such a short amount of time. She’s also working a building a world-class eCommerce website that will help customers place their orders easier.
On where she sees her brand in 5 years, she says she would love to be the go-to brand for unique and stylish Ready-to-Wear comfortable dresses that fit into the daily lifestyle of the African woman.[Great Read: 5 Practical Tips to Prevent Burning Out as an Entrepreneur]
Advice for people looking to start their business
Yakubu says if you’d love to start your business and become an entrepreneur, read the Mark Twain’s quote – “The secret of getting ahead is getting started”
Just start. Don’t wait for the ‘right time’ or give room to over-analysis. Start with the mindset of improving, evolving and innovating in the long run.Atinuke Yakubu
Yakubu’s story is definitely inspiring and it is evidence of the fact that no matter what we went through or are going through, there’s always a way.
Love her story? Would like to know how you can support her? Well, she’s open to strategic partnerships as well as the purchase and the propagation of her products.
Thank you for reading.
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