Do you have a Facebook Page? Have you been wondering whether it’s worth it to pay to get more Facebook Page likes? The answer to your question is not a straightforward one. However, I will attempt to answer it in a way that will help you make an informed decision about whether or not to pay Facebook to promote your Facebook Page in exchange for more likes.
Understanding Facebook Pages
It is imperative that you understand Facebook Pages and how they work. Facebook Pages were designed as a public place where your customers and fans can learn more about you and your brand before, during and after an interaction or transaction with you. Over the years, Facebook has reduced the amount of organic reach on Facebook Pages. This is because it wants you to pay before they allow your page to be seen by your prospects and customers alike.[Read: Do Not Run Your Next Facebook Ads Until You Read This]
Should You Care About Getting More Facebook Page Likes?
Getting more Facebook Page likes is a way of showing your audience that you have some type of validity. The more likes you have, the higher the tendency of prospects to trust you. This, in turn, will make them wanting to do business. The human brain loves “numbers.” If I land on your Facebook Page and I see 10,000 likes, it increases the tendency of me thinking your brand is valid. It shows people are interested in your brand and that you have something to offer.
Therefore, it makes a lot of sense for you to care about getting more Facebook Page likes.
Is it Worth it to Pay for Facebook Page Likes?
Now that I’ve established that you should care about getting more Facebook Page likes, it’s time to answer the question, “Is it worth it to pay for Facebook likes?” The answer to that question is, it depends.
A substantial amount of Facebook Page likes does not guarantee that customers will start dipping their hands into their pockets to patronize you. For this reason, it’s not worth it to pay for Facebook likes.
On the other hand, if you are new to the market and you barely have anyone who liked your Facebook Page, it might be worth it to pay for Facebook Page likes.
Ultimately, paying for Facebook Page likes depends on where you are in your journey and the goals you are trying to achieve.[Read: New to Blogging? Here are 10 Steps to Launching a Successful Blog]
Getting More Likes Without Paying
Yes, you can pay but you can also get more Facebook Page likes without paying. In order to get more likes without paying, the first thing you need to do is to invite your current Facebook friends to like your business page. Once you are done doing that, other things you may do is share the link to your Facebook Page on Facebook Groups, include the link in your email signature, website, blog, business cards etc. Also, you can encourage people to like your Facebook Page after hosting a Facebook live event or each time you attend a networking event.
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Thank you for reading. Are you thinking of paying to get more Facebook Page likes? Leave a comment and remember to share this post with a friend.