As a small business owner who wants to grow a profitable brand in the 21stCentury, one of the things you need to do to run an effective business is graphic designing. Graphic designing has become an integral part of running a business and if care is not taken, your graphic design expenses can easily run into thousands of dollars. How then can you as a business owner, create stunning graphic designs like a pro without breaking the bank? The answer is in choosing the right graphic design tools. With these tools, you do not have to be a graphic designer, all you need is a desire to create stunning graphics. There are many tools out there but here are my top four (4):

1. Canva: This is my all-time favorite tool for creating sleek graphic that command respect. The designs are sleek and you have the option of creating the designs from your computer or your phone. With Canva, you can create graphic designs for free or for a premium. The advantage of the premium version is that it helps you automatically resizes your images for different platforms’ specifications, thereby saving you the time. Over the years, Canva has also introduced a print division such that they can print your designs and have them sent to your doorstep for a fee. On the other hand, Canva has a learning curve. If you are a beginner or are still trying to gain your footing, it can be a consuming exercise trying to create your graphic designs using Canva. If you are new to Canva and would like to learn how to get started with using Canva to create stunning designs straight from your phone, here’s a tutorial you can watch and implement. If however, you are a more advanced designer, this tutorial would be of no use to you.

2. Snappa: This is the tool I recommend for beginners and the reason is not far-fetched. Snappa has a tutorial video on its website where you can watch and easily understand how to create graphics. It saves you the time and energy of having to figure it all out. Running a business is already stressful, graphic designing should not be one of those things causing stress. With Snappa, you also have access to thousands, if not millions of images that you can use without having to worry about copyright infringements. The flipside of Snappa is that you can only access it from your computer or tablet. It does not have an app.

[Read: How to Start a Self-Hosted WordPress Blog]

3. Adobe Spark: This is another tool I love. Adobe Spark is easy to use either from as a phone app or from your computer. What I especially love about Adobe Spark is that in addition to graphic designs, you can use it to create promotional videos for your brand. The fonts, free pictures and tons of templates and styles, make it a go-to place for entrepreneurs. Also, when it comes to resizing images, Adobe seems to provide a more seamless conversion than Canva.

4. Pics Art: I love Pics Art because of its ease of use and while I don’t use Pics Art as my everyday graphic design tool, it is my go-to app whenever I need to attach a logo to an image. It’s as easy as 1-2-3. All you need is to download the app and play around with it.

[Read: How to Start and Launch an Online Business]

Thank you for reading. What graphic design tools do you use for your business? Please leave a comment and share this post with a friend

 

I have always dreamt of owning a global brand but quite frankly, that dream was quite intimidating given the fact that I was not raised with a silver spoon. However, something in me kept telling me it was possible so I never discarded the idea – though I tucked it away for many years. By the time I decided to start exploring the possibility of unleashing my ideas, I then decided to survey the people around me. The general consensus was that I should not register my business because it would put me under the radar. Obviously, I was directing my questions to the wrong people because registering my business gave exclusive access to tools and resources that are only available to registered businesses.

If you are thinking of starting your business or maybe you already started and you are yet to register your business, here are 5 reasons why you should register your business.

  1. It puts you under the radar: A lot of people are scared of being under the radar but trust me, if what you do is legitimate, the best place to be is under the radar. If you are an expert in what you do or the services you offer, you want to make sure that you get started on the right note.
  2. It ensures that you get paid: Many people will rather pay to your business account than a personal account and you can only open a business account if you own a registered business. Corporations and Multinationals will definitely not do business with you if you don’t have the appropriate credentials and if you are okay with being the best-kept secret, then you might keep running your business without properly registered.
  3. It makes your brand legitimate: The only way you can own a business legitimately is by having it registered. Anyone that tells you otherwise either does not love you or does not know any better. 
  4. It protects you: Registering your business is also a way of protecting your finances. For example, In the US, if you register as an LLC or a Corporation, people cannot go after your personal finances if anything goes wrong. You might need to check your local laws for what applies in your country or state of residence.
  5. It gives you access to opportunities: There many government rebates and tax breaks given to small businesses and if your business is not registered, you will not be allowed to be a part of these opportunities.

 

If you need to register your business in Nigeria, you may visit the CAC website

If you need to register your business in the United States, you may visit the IRS website.

 

Thank you so much for reading! What additional reasons would you like to share? Please leave a comment. Also, if you found this piece valuable, kindly share with others.

The first time I ever used a personal computer was in 2003. I remember the keyboard being awkward and I couldn’t seem to type with my two hands. It was a long process for me as I had no one to teach me how to make the best use of it. Despite my situation, I was determined to learn how to use the computer one day at a time. Today, I can’t claim to be a “PRO” today but over the years, I have come to realize that there’s nothing we cannot achieve if we are truly determined and patient.wing

When I started Onpoint Success, I wanted to build a profitable brand while helping other power women achieve the same. I knew quite well that for me to build a profitable brand, I needed customers who would appreciate the value I brought to the table and are willing to pay me in exchange for the value.

It was an uphill battle as I didn’t get my first paying customer until after 15 months. Once I got my first customer, it became easier to get my second customer and then the third and subsequently, things became easier and easier and now, I have clients in 5 countries around the world and counting.

HOW TO BECOME A BRAND IN DEMAND

Let’s talk about the fundamentals first. Before you can become a brand in demand, you must believe you can become a brand in demand. There’s very little you can achieve when you doubt yourself. Believing in yourself goes a long way in giving you the right mindset that will help you achieve your goal in business and ultimately in life.

Becoming a brand in demand is easy, however, it requires that you follow the principles of success. For the purpose of simplicity, here are 4 things you should do to become a brand in demand

  1. Know your target: as the hunter never leaves home without knowing the type of animal it wants to hunt for in the jungle, so also you should not run your business without having a clear picture of who you want to serve in the marketplace. To become a brand in demand, you must know who you are targeting so you can have the right tools to serve them
  2. Know your keywords: I think this was one area I struggled with at first and it stems from not properly defining your target audience. Think of your keywords as the key needed to unlock the purse of your target audience. If you try to unlock their purses with a wrong key, it’s almost like you are embarking on mission impossible. If you want to become a brand in demand you must know your keywords so your audience can be attracted to your brand.
  3. Show your experience: this is a “must” especially in a highly competitive marketplace. You cannot afford to be the best-kept secret. How can you show your experience? The best ways include owning a blog, hosting live shows, speaking at events etc. Knowledge kept to oneself is of no use to you and those around you.
  4. Differentiate yourself: having experience is never enough. The real question is, how are you different from all others in your niche. If you don’t know how you are different from your competitors or if there’s no real difference between you and your competitors, it will be hard for you to build a brand in demand. When you want to differentiate yourself in the marketplace, first analyze the weakness of your competitors and see if their weakness match your strength. If their weakness is also your weakness, then it’s difficult to become a brand in demand.

 

Thank you for reading. Which of the steps jumped out at you? Please leave a comment and share this post with a friend.