2019 will be no different than previous years if you do not manage your time and redirect your focus on things that are truly important. As an entrepreneur who wants to build a profitable brand, how do you know what to focus on and what to let go? The answer is not set in stone, however, in this article, I share 5 things you should focus on if you want to build a profitable brand in 2019.

[Read: How to Stand Out in the Marketplace in 2019]

Focus on Your WHY

The number one thing that determines whether a business will stand the test of time is the “WHY?” Your “why” is the reason you started your business and ideally, it should be your driving force. However, if you are not deep-rooted in your “why”, it is very easy to fall off the tracks and start chasing shadows. As a business strategist and coach, I have found many instances in which business owners have completely forgotten their “why” and are daily focusing their attention on things that do not matter. For example, I have seen many entrepreneurs who worry so much about their competitors such that they completely forget why they are in business.

If you want to build a profitable brand, you must never lose the sight of your “why” so you can always stay on track.

Focus on Building Strategic Relationships

As a business owner who desires to build a profitable brand, building strategic relationships must be in the core of your focus. The success of your business rises and falls on the quality of the relationships you build over time. How do you build strategic relationships? You start by showing genuine interest in people and brainstorm on ways in which you can be of help. For example, when you attend networking events, do not let your conversation be centered around what others can do for you, let it be centered around what you can do for them. Offering to help is a powerful relationship-building technique that can help you and your business go from barely surviving to greatly thriving in no time.

[Read: How to Use Storytelling to Build a Profitable Brand]

Focus on Learning

One of my best quotes about learning is “if you are too big to learn, you are too small to earn.”

What you know has a direct influence on how much you earn. I have met many business owners who either show apathy toward learning or show no interest in updating their knowledge. If you truly want to build a profitable brand in 2019, you must focus your attention on learning as much as you can. Learn everything about the products (goods/services) you sell and the people you serve and watch how big of a difference these will make in your business.

Focus on Providing Exceptional Customer Service

Any business that lacks loyal customers will find out sooner or later that it is a bird without wings. What is the beauty in a bird without wings? The answer is, nothing! One way to gain loyal customers in a crowded marketplace is by providing exceptional customer service. Providing an exceptional customer service can be time-consuming but if you focus on it, it will yield unquantifiable returns for you and your business.

[Read: 3 Ways to Generate Passive Income]

Focus on Active Listening

One of the reasons why 70% of all small business fails within one year of start is because the owner lacks “listening skills.” If your goal is to build a profitable brand in 2019, you must focus on listening actively. Who should you listen to? You listen to your customers, employees or team members, coaches or mentors and even your peers. Active listening is a requirement for success. Active listening means that you listen to what others have to say with an open heart. It also means letting go of unconscious bias and giving others the opportunity to share with you from their perspective. Active listening is such a powerful technique that lets you hear not only what is being said, but more importantly what is not being said. It helps you with your strategy and simply positions you for success. Start practicing active listening today and watch your brand grow profitably!

Thank you for reading! Enjoying Onpoint Success’s posts? Be generous and share with others.

There is nothing as exasperating as spending time creating content that people end up not reading. If you have not been in those shoes in your business journey, congratulations, you are one of the 1%. However, if you are among the 99% of business owners who daily struggle with getting their audience to engage with their content, you are on your way to joining the 1%.

Why You Should Care About Getting Your Audience to Engage with Your Content

Your content is the channel through which you can sell your brand to your audience. If you produce great content but hardly find people to read, then it simply means you are losing money. Getting your audience to engage with your content is a way of ensuring that your message is being heard. You can double and even triple your revenue just by getting your audience to engage with your content.

[Read: How to Get Started with Content Marketing]

What Does “Engage with Your Content” Mean?

Engagement when it comes to content mean that your audience are open to actually reading and understanding your content. The number of “likes” or “comments” on your posts does not directly mean your audience are engaging with your content. What determines engagement is the amount of calls, emails or chats you get after your audience reads your content.

If people are just “liking” and saying words like “beautiful”, “nice”, “lovely”, it’s an indication that your audience are not engaging with your content.

Getting Your Audience to Engage with Your Content

If I told you that there is a set formula in getting your audience to engage with your content, I’ll be far from the truth. However, there are lots of ways you can get your audience to engage with your content and increase your revenue from such. I’ll share five (5) of such ways

[Read: 5 Time-Management Tips to Help You Reach Your Business Goals]

  • Establish Your Authority: if your audience perceive that you have no authority in your field, it will be hard to get them engaged with your content. Authority is everything. Establish it with your audience by providing value 100% of the times.
  • Use attention-grabbing headlines: If you want your audience to engage with your content, make your headline attention-grabbing. One of the reasons you are probably reading this post is because the title attracted you. Use that same tactic when writing your content and watch your audience increase their engagement with your posts.
  • Address the pain point of your audience: It is important that you highlight the pain point of your audience in your content. This is one of the ways to get them engaged with your content. Each time you produce content, picture your audience, think about their pain points and then go ahead and address it in your content.
  • Provide solutions: It is not enough to address a pain point neither is it enough to know what the problem is. If you address the pain point, do not forget to provide solutions. Give your audience the reason to believe that you are the messiah to their problems.
  • Include a call-to-action: This is the part a lot of people miss out when it comes to content creation. Today’s audience is already stressed and highly distracted, make them focus by giving specific instructions on how you want them to proceed. It’s called “call-to-action”.

[Read: Here are the Top 3 Reasons Why You Do Not Have Repeat Customers]

Getting your audience to engage with your content is not something you can master overnight. However, as with most things in life, consistent efforts over time is what counts. Continue to hone in on your skills and pay attention to the types of content your audience loves. In no time, you’ll be on top of your game and your efforts will translate into big revenues.

Thank you for reading. Do you have other tips for content engagement? Please leave a comment below and remember to share this post with a friend

For two (2) years straight, I noticed a trend on social media where people were talking about creating vision boards. I was expecting the same trend this year but I didn’t see as much. It made me wonder whether people got tired of creating vision boards because they didn’t get the results or it’s just the normal human reaction of following the trend without having a deep understanding of what it is to have a vision board.

Have you created your vision board for 2019? I don’t know about you but for me creating my vision board is a non-negotiable exercise I go through every year. It’s non-negotiable because it is not something I give a thought and let it slide. It’s something I commit to creating whether I feel like it or not.

[Read: 3 Free e-Commerce Platforms to List Your Products and Grow Your Business]

What is a Vision Board?

A vision board is simply a board that contains your vision for a given period. It could be made with a foam board, paper or wooden board. Other items you need to create a vision board are markers/pen, sticky notes/paper, glue (optional) and magazine clippings (optional). The most important thing about a vision board is that it must reflect your vision, must be placed in a visible spot and must be straight to the point. Think of it as a guide that leads you to your destination.

Why Creating a Vision Board a Non-negotiable Exercise

Creating a vision board is a non-negotiable exercise because writing down one’s goals is the first step to achieving them. Once you create a vision board that you see daily, it stirs you into action. As you achieve major milestones, you are even encouraged to do more. Living life without a sense of direction is a disaster and one of the ways you can stay on track is by creating a vision board. When I started getting results with my own vision boards, I started teaching others how to do the same. The testimonials I receive from the people I teach are confirmations as to how powerful it is to create vision boards.

[Read: How to Standout in the Marketplace in 2019]

How to Create a Vision Board

Now that you know the importance of creating a vision board, it’s time to learn how to create one. Please note, there is no right or wrong way. The most important thing about a vision board is that the things you post on it reflect your end goals. Also, do not put too many things on your vision board. It is better to have six (6) goals that you can achieve than to have fifty (50) goals that you can’t achieve.

Here’s how I recommend that you create your vision board as a business owner. You do not have to follow it. You can come up with your own way. The most important thing is getting the vision board done.

  • Write down four (4) major goals you want to achieve in your business in 2019. Each one to be achieved by the end of every quarter.
  • Once you have those (4) major goals, create three (3) minor goals for each month of the quarter. You should have a total of twelve (12) minor goals for the entire year.
  • Each month has four (4) weeks, write down the steps you need to take per week to help you reach your minor goals for the month and then for the quarter.
  • Post your sticky notes or glue your cut-out paper on the board
  • Hang your board where you can see it daily
  • Bingo! You are done.

[Read: How to Use the Power of Mirroring for Retaining Customers]

The vision board is a simple exercise. It will give you a sense of purpose and even confidence. As the year goes by and you are able to see concrete ways in which you are making progress, it makes you want to achieve more. Please note, vision board though great, does not absolve you of the need to have solid plans of implementation. You need to have a detailed plan on how you plan to achieve your goals. Without a detailed plan, your vision board will be just another item that gathers dust n your space. If you create your vision board after reading this piece, you can send a picture of your board to info@theonpointsuccess.com

Thank you for reading? Have you created your vision board? What’s your experience like? Kindly leave a comment below and remember to share this post with a friend.


Happy New Year!! At the beginning of each year, I come up with a list of the things every entrepreneur should stop doing. 2019 will not be any different but before I share the list, I will like to share the reason why I started creating the list of things every entrepreneur should stop doing.

As an entrepreneur who have worked with thousands of entrepreneurs over the years, I found out that what holds many people back are inherent habits. Many entrepreneurs do not attain the heights they truly desire not because they lack resources but because of the things they repeatedly do that impedes their growth.

The New Year is a perfect time to start on a new slate. It is a time to go inward. It is a great time I recommend that entrepreneurs think about the things theydo that have not allowed them to soar. The twist however is, sometimes, thethings that prevent most people from soaring are usually hard to notice. That means, you might be engaged in a behavioral pattern that is impeding your business growth, but you might not realize it. As you go through this list, be open minded so you can know which one applies to you and then adjust where necessary.

[Read: How to Standout in theMarketplace in 2019]

  • Worrying about those who cannot afford your products: The people you should focus on are those who love and can afford your products
  • Being an information junkie: If you are the type that always learns but never implements, you are no better than someone who detests learning but always complains. Put your knowledge to use in 2019 
  • Ignoring wise counsel: If you seek counsel from a wise person, consider it even if it does not make sense to you.
  • Following every movement: Trends are transient and cyclic in nature. What counts are your ideas and your ability to sell them to others.
  • Complaining about low sales without having a sales strategy: If you don’t have a sales strategy, you might as well not complain about low sales.
  • Serving customers shabbily: The only reason you can qualify to be a business is when you have paying customers. In 2019, start treating your customers like they are the best thing that ever happened to you.
  • Being ungrateful: Ungratefulness is a repellant no matter how great you or your products are. Consumers will rather buy a mediocre item for a higher price when the seller is grateful than to remain a customer with an ungrateful person who sells for cheaper.
  • Having a sense of entitlement to everything: Nobody owes you anything – not even your most loyal customers. To move forward in 2019, you may need to drop your sense of entitlement.
  • Selling something people don’t need: No matter how great your product is, if no one needs it, you are bound to run your business at a loss. In 2019, think deep, conduct surveys and research to know if your customers need your product.
  • Focusing on popularity over profit: The only way to pay your bills is when you make a profit from your business. Popularity will only earn you plenty of likes on social media. Choose your side
  • Running a business you’re not skilled for: The fastest way to become irrelevant as a brand is to offer a service for which you are half-baked or not skilled for. Beware of being a quack!
  • Ignoring customer feedback: Customers who provide feedback are your greatest source of learning. In 2019, ignore customers’feedback and watch your business go down the drain.

Thank you for reading.What do you plan to stop doing in 2019? Leavea comment below and remember to share this post with a friend.

The marketplace is getting increasingly crowded daily and if you truly want to build a profitable brand in 2019, you must learn how to stand out in the marketplace. If you stand out in the marketplace, it makes business more enjoyable for you because you’ll not need to struggle to get customers.

In the past, standing out in the marketplace was mostly centered around having quality products. While having quality products is a great way to stand out, in 2019, this will no longer guarantee that you’ll stand out in the marketplace.

To stand out, you need to go beyond just having quality products and understanding how the consumers want to be served.

In my business, I continuously focus on ways in which I can stand out in the marketplace, attract quality customers and retain them. If you want to stand out in the marketplace in 2019, here are 7 ways you can go about it.

[Read: How to Attract Quality Customers When You are New to the Marketplace]

  • Put your heart into your business: If you put your heart in your business, it will make you stand out and consumers will notice it. The marketplace is crowded because many people are simply in business for the fun of it. If you put your heart in your business, it will show in the way you market your brand and how you deliver your services to your customers.
  • Do more than talking: A lot of entrepreneurs talk about what they can offer but they do not have the capacity to serve the customers. Standing out in the marketplace in 2019 means that you are willing to do more than talking. It means you must do everything you can to ensure that when customers come calling, you can deliver on your promises.

[Read: How to HandlePeople Who Belittle Your Dreams]

  • Do not bite more than you can chew: The easiest way to go into oblivion is to bite more than you can chew. I fell for this trap at some point in my business life. I offered too many services that led to stretching myself too thin and not being able to meet up with customer’s expectations. Thankfully, I rebounded from that situation with the help of mentors and coaches. If you want to stand out in the marketplace in 2019, reduce your offerings and do not bite more than you can chew.
  • Raise your prices: This is the part that a lot of people are scared of. The reason is because they fear that if they raise their prices, they will losecustomers. This might be true but if you raise your prices and deliver topnotch goods and services, you’ll attract quality customers
  • Incorporate convenience: The average consumers are busy and anything that will make their lives easier, they will gladly embrace and won’t mind paying a little extra. As you think about standing out in the marketplace in 2019, think of ways you can incorporate convenience in the way you serve your customers.

[Read: Here are the Top 3 Reasons Why You Don’t Have Repeat Customers]

  • Be transparent: One of the things that customers look out for in a brand is transparency. If your services are shrouded in vagueness and secrecy,be sure that customers will bypass your brand. It’s not enough to have quality products, your service delivery must be transparent and easily understood by your customers for you to stand out.
  • Focus on the experience: People will forget what you said to them, but they can never forget how you made them feel. In 2019, focus on creating a memorable experience for every customer and watch how they’ll become your mouthpiece.

Thank you for reading. What other way do you think you can stand out in the marketplace in 2019. Please leave a comment and remember to share this post with a friend.

One of the things I love about the 21st century is the opportunity it presents for people to do business beyond the borders. My brand might still be an idea on paper if the internet is inexistent but because of the internet, I have been privileged to build a brand beyond the borders. I have a client base in three (3) continents, four (4) countries and in more than twenty (20) cities across the world and counting.

Would you like to do business beyond the borders as well? It’s possible as long as you put your heart to it and you are ready to do the needful.

One question that I get a lot is, what type of business can do business beyond the border? My answer to that is, most businesses can do business beyond the border. Whether you are a service-based business or you sell physical goods, you can do business beyond the borders as long as you have access to the internet.

[Read: From Idea to Innovation Launching Your Own Business]

To help you get started with doing business beyond the borders, I have listed seven (7) steps below. Following these steps will help you make your dreams of doing business beyond the borders come true.

Put Your House in Order: What do I mean by “put your house in order?” This simply means preparing your business to attract customers from all parts of the world.

How do you prepare your business?

You prepare your business by making sure that the view of your business online looks more like a business than a “joke.” In your online profile, fill out every pertinent information like your mission, email, location, contact information and phone number. Also, be sure to include professional cover photos and maintain active accounts that show that there is a real person behind the brand. Doing this will give people beyond the borders that your business is legitimate.

Get Out of Your Nest: Once your house is in order, the next step is to get out of your nest and start interacting with people who match the description of your target audience. If you want to do business beyond the borders, you must learn how to identify and engage with prospects online. One way to identify prospects is with the use of hashtags on Instagram. Search for hashtags used by people who need your goods/services and start interacting with those accounts.  

Collect email addresses: Now that you are out of your nest and engaging your target audience, it’s time to start collecting their email addresses using email marketing. This way you can ensure that you have their contact info and you can start adding value.

[Read: Follow These 7 Steps and Watch Your Christmas Sales Soar]

Add value: The phrase “add value” cannot be over-emphasized. Adding value simply means you are sharing information with your target audience that they might have otherwise paid for. Adding value is a great way to earn the trust of your target audience and also position yourself as an expert in that field.

Sell: Doing business beyond the borders involve selling. If you don’t sell, then there’s no way your business can grow. However, selling should be done with integrity. You should always “under promise and over deliver” during the sales process so that your customers will not only continue to come, but they will also refer their friends.

Ask for a testimonial:Nothing compares to a testimonial given by a satisfied customer. Suchtestimonial is usually authentic and will help you attract even more peoplebeyond the borders.

Focus on marketing: No matter how great your product is, if no one knows about it, your business will be impacted. If you truly want to do business beyond the border, you must focus on marketing. The type of marketing you’ll adopt will depend on your type of business. The goal is to use a holistic approach that will help you maximize your resources

[Read: How to Attract Quality Customers When You’re New to Marketplace]

Doing business beyond the borders is a possibility if you put your heart to it. Keep learning and keep evolving and with time, you’ll reap therewards of building a business beyond the borders.

Thanks for reading. Would you like to do business beyond the border? Leave a comment below and remember to share this post with a friend.

As a small business owner who wants to build a profitable brand, you need to constantly recharge yourself, so you can come up with fresh ideas to grow your business.

Recharging, however, can become a luxury you think you can’t afford especially when you are pressed for time. I am in those shoes myself and many times, I joke that I wish one day totals up to 48 hours.

While I am pressed for time, I also know the importance of recharging myself, so I can come up with new ideas that will help me grow a profitable brand.

Why You Need to Recharge Yourself

I remember growing up, there were brands I never thought would be extinct anytime soon. On the outside, these brands looked formidable but, on the inside, they failed to come up with fresh ideas that could keep them relevant. As a small business owner, if you fail to recharge yourself, you’ll sooner or later become irrelevant.

[Read:4 Reasons WhyYou Should Write a Books and 6 Steps to Take Before Writing One]

Steps to Recharging Yourself

There is no one way to recharging yourself and coming up with fresh ideas to grow your business. As a business owner, you must be willing to do a combination of things. The steps below are my suggestions, however, feel free to add more or pick the one(s) that suits you. The most important thing is for you to take a step.

  • Develop the Culture of Reading
  • Have a Mastermind Group 
  • Attend Industry Events
  • Hire a Brand Strategist

Develop the culture of reading

If I’m told to name one thing that’s instrumental in helping me to constantly stay relevant in my line of business, it is that I developed a culture of reading. 

Reading is important because it not only develops our minds, but it gives us endless knowledge and lessons while keeping our minds active. I have an innate passion for sales and marketing. That’s why I make it a point of duty to recharge myself through reading relevant content daily.

Have a mastermind group

If you find it difficult to recharge yourself and come up with new ideas, try joining a mastermind group. The first time I heard about a mastermind was from Napoleon Hill’s Think and Grow Rich program. However, it was from being a student of John Maxwell that I learned how to find and also start my mastermind group. 

Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your members achieve success. Participants challenge each other to set powerful goals, and more importantly, to accomplish them.

[Read: 4 Steps to Becoming a Brand in Demand]

Attend industry events

A lot of people think attending industry events is an expense instead of viewing such programs as an investment. When you attend an industry event, it gives you the opportunity to see firsthand how others in your industry are conducting business.

From operations to sales to customer service, you’ll learn a lot from attending these events from time to time. In addition to this, it’s a great way to network and also build partnerships that become profitable.

Hire a Brand Strategist

Sometimes, you need fresh eyes to come up with fresh ideas. Why? This is because we all have blind spots no matter how hard we try.

Hiring a brand strategist will bring a different perspective to your business and can help you get stagnant waters flowing again.

Seun Akinlotan

Do not be afraid of hiring a brand strategist who can see things clearly and give you suggestions that can catapult you from barely surviving to greatly thriving.

As you continue to run your business, always remember that a business that fails to grow will become stunted. And when a business becomes stunted, death is inevitable. Keep your business alive by recharging yourself and constantly coming up with fresh ideas.

Thank you for reading. What other ways can an entrepreneur come up with fresh ideas to grow a profitable brand.

You do not need to be a copy writer before you can write an effective ad copy and a copy does not have to be very long before it’s effective. In the past, ad copies used to be at least one page of gibberish and unappealing write up. In the world of today, most marketers are finding out that short, but effect ad copies is what consumers really want. Why the shift? Researchers have found that the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to eight seconds. With this in mind and for your ad copy to be effective, it must be short, simple and to the point.

[Read: Yet to Register Your Business? Here are 5 Reasons Why You Should]

The 4 Critical Elements of an Effective Ad Copy

There are four critical elements of an effective ad copy. These elements though independent work hand-in-hand before you can expect results. An effect ad copy must:

1. Address the pain point of your prospect: Your ad copy should address the pain point of your prospects and customers alike. Usually, I recommend asking a question. A great example for Onpoint Success brand would be “Are you ready to build a profitable brand?” Onpoint Success’s target audience are entrepreneurs who desire to build a profitable brand but are currently getting little-to-no results. The question, “are you ready to build a profitable brand?” is addressing the pain point.

[Read: The Baggage of Social Media and the 3 Things to Avoid Like a Plague]

2. Contain the marketing language of your target audience: This is a very important aspect that is usually overlooked by most business owners when writing an ad copy.

The one key to writing an effective ad copy is to write from the perspective of your ideal customers.

Many business owners do not understand that a business is about what the customer likes and not what the business owner likes. When considering the marketing language, ask yourself, “are there any local languages that will resonate better with your target audience?” If your answer is yes, you may want to consider using that language in your copy.

[Read: 5 Attributes of an Exceptional Mentor]

3. Include a solution: Another crucial part of an effective ad copy is to state your solution. How can your business ease the pain your customer is currently experiencing? What are you doing differently than your competitors? How will the customers problem be solved by choosing your brand.

One of my favorite techniques when writing an effective ad copy is to use the power of “three.”

In presenting your solution, highlight three reasons or solutions you are proffering. The idea behind the power of three is that people can easily remember. Anything longer than “three” is a stretch. Your solution can also be a “one-liner” where you highlight why the customer should choose your business over that of your competitors. One thing to note when using a one-liner is the use of descriptive words. Descriptive words paint a picture that makes your customers drawn to your brand without hesitation

[Read: Been Dragging Your Feet on Email Marketing? “Relike” App Lets You Turn Your Facebook Posts into Newsletters]

4. Include a call-to-action: A call to action is the action you want your customer to take after coming in contact with your ad and are convinced that your business is the solution to their pain point. Do you want to be reached by phone? By text? By email? By WhatsApp? Whatever method you think will work for your target audience should be included in your copy and make it easy for your customers to reach you. Your customer should not have to stress before they can reach you. Always think and act from the perspective of your customers not from your own perspective.

[Read: Dreaming of a Website? With This Tool You Can Build One in 5 Minutes or Less]

If you follow these critical elements, you’ll become a pro in writing effective ad copies in no time.

Thank you for reading. Enjoying Onpoint Success’s posts? Be generous. Leave a feedback and share this post with a friend.