Do you have a Facebook Page? Have you been wondering whether it’s worth it to pay to get more Facebook Page likes? The answer to your question is not a straightforward one. However, I will attempt to answer it in a way that will help you make an informed decision about whether or not to pay Facebook to promote your Facebook Page in exchange for more likes.

Understanding Facebook Pages

It is imperative that you understand Facebook Pages and how they work. Facebook Pages were designed as a public place where your customers and fans can learn more about you and your brand before, during and after an interaction or transaction with you. Over the years, Facebook has reduced the amount of organic reach on Facebook Pages. This is because it wants you to pay before they allow your page to be seen by your prospects and customers alike.

[Read: Do Not Run Your Next Facebook Ads Until You Read This]

Should You Care About Getting More Facebook Page Likes?

Getting more Facebook Page likes is a way of showing your audience that you have some type of validity. The more likes you have, the higher the tendency of prospects to trust you. This, in turn, will make them wanting to do business. The human brain loves “numbers.” If I land on your Facebook Page and I see 10,000 likes, it increases the tendency of me thinking your brand is valid. It shows people are interested in your brand and that you have something to offer.

Therefore, it makes a lot of sense for you to care about getting more Facebook Page likes.

Is it Worth it to Pay for Facebook Page Likes?

Now that I’ve established that you should care about getting more Facebook Page likes, it’s time to answer the question, “Is it worth it to pay for Facebook likes?” The answer to that question is, it depends.

A substantial amount of Facebook Page likes does not guarantee that customers will start dipping their hands into their pockets to patronize you. For this reason, it’s not worth it to pay for Facebook likes.

On the other hand, if you are new to the market and you barely have anyone who liked your Facebook Page, it might be worth it to pay for Facebook Page likes.

Ultimately, paying for Facebook Page likes depends on where you are in your journey and the goals you are trying to achieve.

[Read: New to Blogging? Here are 10 Steps to Launching a Successful Blog]

Getting More Likes Without Paying

Yes, you can pay but you can also get more Facebook Page likes without paying. In order to get more likes without paying, the first thing you need to do is to invite your current Facebook friends to like your business page. Once you are done doing that, other things you may do is share the link to your Facebook Page on Facebook Groups, include the link in your email signature, website, blog, business cards etc. Also, you can encourage people to like your Facebook Page after hosting a Facebook live event or each time you attend a networking event.

Thank you for reading. Are you thinking of paying to get more Facebook Page likes? Leave a comment and remember to share this post with a friend.

Starting today, Facebook Messenger extends the messenger “unsend” feature to the public. Earlier this year, Facebook was reported by Tech Crunch that Facebook secretly retracted messages sent to a former Facebook employee by Mark Zukerberg. This is not the case anymore.

In the past, if you wanted to delete or retract a message you sent to someone via Facebook messenger, you could only delete from your end. The recipient, however, would still have access to it. This is changing according to reports.

[Read: Google is Set to Shutdown Its Google+ Service and Here’s How to Delete Your Account]

The “unsend” feature will now be made available to every user. Facebook, today, rolled out in Polland, Bolivia, Colombia and Lithuania. If you live in other parts of the world, don’t panic yet, it will surely get to you.

How to Use the “Unsend” Feature

Once the unsend feature is rolled in your location, you have up to 10 minutes to delete or retract messages. If you need to delete any message you send via Facebook messenger, you go to the message and press down on it for longer than usual. After the long press, a “remove” option will be displayed toward the end of the highlighted message. You then have the option of removing only from your device or from you and the recipient. Your recipient will know that you removed a message. This is similar to what’s already obtainable on WhatsApp, if you already to use that.

[Read: How to Start Charging Customers What You Truly Deserve]

This news is definitely welcome especially because it gives everyone the opportunity to make changes if need be.

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Facebook, an American Tech Company owned by Mark Zukerberg now has nine pop-up stores inside Macy’s, a retail giant spread across America.

These stores will feature goods from 100 small business and online brands. The nine pop-ups will be open from today until February 2nd in The Market @ Macy’s in NYC, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle. The brands come from across apparel, lifestyle, food, beauty and other verticals, and include Two Blind Brothers, Bespoke Post, Inspiralized, Mented Cosmetics and Link.

[Read: The Intra-African Trade Fair is Set to Hold in Cairo, Egypt from December 11, 2018 to December 17, 2018

While Facebook doesn’t earn money directly from the stores, it could convince the small businesses and others like them to spend more on Facebook ads. Alongside recent tests of advanced Instagram analytics and instant Promote ads for Stories, Facebook wants to build a deeper relationship with small businesses so this long tail of advertisers sticks with it as sharing and marketing shift from the News Feed toward Stories and private messaging.

The next time you stop by at Macy’s, be sure to stop for your viewing pleasure or better still, support the small businesses that are featured.