Whether you are yet to hire your first employee or you have employees that are underperforming or you’ve found it extremely hard to hire employees, one thing is sure – The success of your brand depends on your ability to find, work with and retain great team members. However, finding a great team can be an onerous task and you might find out that as you try to start growing your business, you will have to learn and handle multiple parts of your business. What then do you do if you have a business you are trying to grow but you have no employees to help you share the workload?
Do you put your business on hold or hire incompetent people or give up? None of these three choices are options if you truly want to build something meaningful in life.
The best approach is to think of it as a phase that will pass while adopting strategies that will help you get through that phase. As an entrepreneur trying to run a business without employees, here are five (5) strategies you can adopt until you are able to get the additional hands on board.
Plan your Work Ahead
Planning ahead of time is the super power of anyone who wants to succeed in life. Without planning, all efforts are a waste of time, resources and energy.
Planning ahead not only gives you a clear sense of direction but it gives you the leverage to attain greater heights while also easing you of everyday stress. With proper planning in place, it is possible for you not to feel the brunt of working to build your business without employees.
Use Project Management Tools
Working alone in multiple roles makes you prone to allowing things to fall through the cracks. For example, if you are the Sales Personnel, the Marketing Specialist, Chief Operating Officer, Facility Manager, etc., chances are you will begin to lag behind on some projects or even have a pile of uncompleted projects. How do you solve this problem when you do not have employees?
First, you do not fall for the trap of thinking you can get too many things done at a time. Instead, list your projects in the order of priority and use project management tools like Asana, Trello and Zapier to help you keep track of your projects and to ensure completion of many if not all of your projects.
Invest in Automation
Automation is an entrepreneur’s best friend. As an entrepreneur, you never can predict how a day will unfold but if you invest in and use automation for a lot of your daily task, you are rest assured that whatever happens, many parts of your business will continue to function without much interruption. In today’s world, it is possible to automate most tasks.
From lead generation to landing pages to sales, automation can help you get things done faster than you would if you tried doing those things yourself.
Narrow your offering
When you have no employees, it’s important to serve your clients in your area of strength. You do not want to offer them the services for which you are not excellently built. If you do, you are creating an opportunity for your clients to dump you for your competitors.
Narrowing your offering will help you serve your target audience with your best foot forward. Putting your best foot forward will help you maintain your current customers, attract new ones and even increasing your prices. Consumers patronize small businesses because they believe small businesses are specialists.
Unlike corporations which tend to have the solid human and financial capital to offer a wide range of options, small businesses don’t have the financial muscle to pull many things off. Therefore, if you do not want to lose your clients, serve them where you know you can win.
Keep Searching for Quality Employees
If you must truly grow a profitable brand, you need team members and employees to help you grow. Quality employees are extremely hard to find but that does not mean you should stop searching.
Give it your best and don’t stop searching. Make your search of quality employees a top priority. The more people you ask, the higher the likelihood you’ll get referrals to quality employees.
Thank you for reading.
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