This is 2019. It is the year of building profitable brands and how do profitable brands come to be? It is by putting strategies in place that will help you attract customers and reach your revenue goals. As a business strategist, one of the trends I have noticed about most business owners is that they have no real strategy for attracting customers. Most people have a great idea of what is they intend to or are offering, however when it comes to the real strategy of attracting customers, they are found wanting.

As a business owner, do you have ways of attracting customers and reaching your revenue goals? Or are you operating on hope and wishes? If you are the type that only depend on hope to build a profitable brand, I am afraid your dreams will only remain what it is – a dream. However, if you are the type that take the time to develop a real strategy on how to attract customers and reach your revenue goals, you are the real deal.

10 Proven Ways to Attract Customers

If you want to succeed in life, you need a strategy and since your business is part of life, you need a sound strategy to attract the right customer and reach your revenue goals. Below are 10 proven ways you can use in attracting customers and reach or even exceed your revenue goals.

  • Cold calling: It doesn’t matter the stage you are in your business, cold calling can help you attract new customers and reach your revenue goals. Cold calling is when you create a list of people or other businesses who match the description of your brand persona or target audience but are yet to know about your business. The key to a successful cold calling campaign is to be sure that the names of people or businesses that make up your list are those who truly need your products. One important thing to note about cold calling is that you must not take a “NO” answer personally.
  • Host an event: A well-planned event hosted by you is a great way for people to experience your brand before they commit to doing business with you. There’s so much power in one-on-one interactions and

[Read: Here are the Top 3 Reasons Why You Don’t Have Repeat Customers]

  • Build a ommunity: One of the best decisions I ever made in my business was to build a community (insert link). Building an online community at that time helped me attract more customers than I could have ever dreamed of or imagined. Today, the community that started with just four people has grown to over 13k+ people. This helped me to consistently attract new customers to my brand while also retaining the old ones and reaching my revenue goals.
  • Write a book: Writing a book is one of the ways to get people interested in your brand and in the process if your message resonates with your readers, you can then convert them from prospects into customers. I’ve heard a lot of entrepreneurs tell me how hard it is to write a book and I wanted to share that writing a book does not necessarily mean that it must be lengthy or that you have to go through the rigors of print publishing. Prior to publishing my print book, I already published four (4) e-books and tons of content.

 [Read: How to Retain Customers in 5 Easy Steps]

  • Create a course: Like what a book does, creating a free course or even a low-end course is a surefire way of attracting new customers. The idea of creating a free course is to get people who would ordinarily ignore your brand out of no tolerance for risk to experience what you can offer. Many people who know about your business do not patronize you because they fear to take the risk.
  • Form strategic partnerships: Identify other entrepreneurs with whom you can form strategic partnerships with. For example, you can form a strategic partnership with a brand such that when customers purchase from them, they are referred to your brand and vice versa.

[Read: 3 ways to Generate Passive Income]

  • Step up your content marketing game: Content marketing can come in the form of your status updates, email marketing and chatbots. The most important thing to have at the back of your mind is that your content must be helpful to your target audience.

[Read: 5 Ways to Create Content Your Audience Will Engage With]

  • Build a website: Your website is a tool that can be used to attract new customers. Many people go online to look up your brand long before they patronize you. Now, having website is the beginning. You must also find ways to drive traffic to your website. One way to drive traffic to your website is by using search engine optimization such that your website is found in search results.
  • Set up a reff system: Referrals are great ways of encouraging current customers to refer new one. Your current customers are mostly more than happy to send you new ones if you do an exceptional job and you appreciate them for it. Don’t expect your current customers to go all out for you. Instead, think of ways in which you can set up a referral system such that they can earn a token or reward for referring people to you.

[Read: How to Get More Referrals for Your Small Business]

  • Volunteer to speak at a local event: Any opportunity for you to get in front of an audience that matches the description of your target audience is something you should take advantage of. This act will help you get noticed and can do wonders for your business.

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In the world of today, it is becoming increasingly hard to retain customers because the marketplace is extremely crowded. Back in the days, brands could boast of doing nothing all year round to retain their customers yet have their profits shoot off the roof. That trend has drastically reduced these days. Now, brands work around the clock designing and implementing strategies to make customers stick with them.  

As a business owner who wants to build a profitable brand, you must also work hard like the big brands to ensure you do all you can to make your customers stick with you.

When I started my brand 5 years ago, one of the metrics I focused on was and is still my churn rate. Churn rate is defined as the percentage of your customers or subscribers who cancel or do not renew their subscriptions during a given time period. This is a critically important metric for companies whose customers pay on a recurring basis. Regardless of your monthly revenue, if your typical customer does not stick around long enough for you to at least recoup your average customer acquisition cost, you are in trouble.

[Read: Here are the Top 3 Reasons Why You Don’t Have Repeat Customers

Making Customers Stick with You

Many business owners I have interacted with erroneously think it is an uphill battle when it comes to making customers stick with them. While that might be true to a certain extent, I can also ascertain that making customers stick with your business is not as hard as it sounds.

[Read: New to Blogging? Here are 10 Steps to Launching a Successful Blog]

 In order to make your customers stick with your brand, you must:

  • Ensure that you exceed the level of excellence you started with or at least maintain it: If you start on a good note and over time you begin to “water down” the quality of your goods or services, be sure that your customers will find the next available brand to do business with.
  • Care greatly about your customers: The one thing many of your customers are looking for is your care and genuine interest in them. Whether it’s helping them save money, offering them quality advice that can help them advance their lives or even getting to know them personally, you will go a long way to earning their trust and ultimately loyalty.
  • Admit it when you are wrong: This is one of the hardest things to do ever yet when you humble yourself and not only admit it when you are wrong but also take it a step further to apologize, you will find out that most of your customers will stick with you for a long period.
  • Grow with the trend: It is important as a business owner not to lag behind when it comes to trends and updates in your industry. If your customers know they can get firsthand information about your industry from you, they will be willing to stick with you for a long time.
  • Communicate effectively: One of the things that your customers wish you could do more of is communicating effectively. Each time you need to make changes in your business or you have new updates, be sure to communicate it promptly and watch your customers stick with you.

[Read: Practical Ways of Reducing Your Overhead Costs and Increasing Your Profit Margins]

Making your customers stick with you is not rocket science. It only requires that you are intentional about it. Implementing these steps one day at a time will lead you closer to your dream of making your customers stick with you despite a crowded a marketplace.

Thank you for reading. What other strategies can a business owner adopt to allow customers stick with them? Your opinion matters. Leave a comment or ask a question below.

There is nothing as exasperating as spending time creating content that people end up not reading. If you have not been in those shoes in your business journey, congratulations, you are one of the 1%. However, if you are among the 99% of business owners who daily struggle with getting their audience to engage with their content, you are on your way to joining the 1%.

Why You Should Care About Getting Your Audience to Engage with Your Content

Your content is the channel through which you can sell your brand to your audience. If you produce great content but hardly find people to read, then it simply means you are losing money. Getting your audience to engage with your content is a way of ensuring that your message is being heard. You can double and even triple your revenue just by getting your audience to engage with your content.

[Read: How to Get Started with Content Marketing]

What Does “Engage with Your Content” Mean?

Engagement when it comes to content mean that your audience are open to actually reading and understanding your content. The number of “likes” or “comments” on your posts does not directly mean your audience are engaging with your content. What determines engagement is the amount of calls, emails or chats you get after your audience reads your content.

If people are just “liking” and saying words like “beautiful”, “nice”, “lovely”, it’s an indication that your audience are not engaging with your content.

Getting Your Audience to Engage with Your Content

If I told you that there is a set formula in getting your audience to engage with your content, I’ll be far from the truth. However, there are lots of ways you can get your audience to engage with your content and increase your revenue from such. I’ll share five (5) of such ways

[Read: 5 Time-Management Tips to Help You Reach Your Business Goals]

  • Establish Your Authority: if your audience perceive that you have no authority in your field, it will be hard to get them engaged with your content. Authority is everything. Establish it with your audience by providing value 100% of the times.
  • Use attention-grabbing headlines: If you want your audience to engage with your content, make your headline attention-grabbing. One of the reasons you are probably reading this post is because the title attracted you. Use that same tactic when writing your content and watch your audience increase their engagement with your posts.
  • Address the pain point of your audience: It is important that you highlight the pain point of your audience in your content. This is one of the ways to get them engaged with your content. Each time you produce content, picture your audience, think about their pain points and then go ahead and address it in your content.
  • Provide solutions: It is not enough to address a pain point neither is it enough to know what the problem is. If you address the pain point, do not forget to provide solutions. Give your audience the reason to believe that you are the messiah to their problems.
  • Include a call-to-action: This is the part a lot of people miss out when it comes to content creation. Today’s audience is already stressed and highly distracted, make them focus by giving specific instructions on how you want them to proceed. It’s called “call-to-action”.

[Read: Here are the Top 3 Reasons Why You Do Not Have Repeat Customers]

Getting your audience to engage with your content is not something you can master overnight. However, as with most things in life, consistent efforts over time is what counts. Continue to hone in on your skills and pay attention to the types of content your audience loves. In no time, you’ll be on top of your game and your efforts will translate into big revenues.

Thank you for reading. Do you have other tips for content engagement? Please leave a comment below and remember to share this post with a friend

A lot of business owner understand that there is the need for marketing in order to scale their businesses but only very few understand that scaling a business is not just about marketing, it’s about adopting a holistic marketing strategy.

In a recent conversation with some entrepreneurs, I asked them about what the term “marketing” means and many of them defined marketing as the activity that increases awareness about one’s business. Here is my own definition from a holistic marketing point of view.

Marketing is a web of activities that a business must engage in, to consistently place (position) the brand in proximity to the target audience in order to generate sales and ultimately make a profit.

The most important word in the definition that I believe a lot of people miss out is WEB. Marketing is never a linear activity and if you truly want to scale your business, you must strategically adopt a web of activities that will help place your brand in front of your target audience.

Having business social media platforms, emails, websites and the likes are not marketing. The real question is how do you get your target audience to visit your platforms? How do you get them to sign up for your email list? And how do you get them to your website or office? These questions and the answers you provide are what will form the bedrock of your holistic marketing strategy.

[Read: 4 Steps to Becoming a Brand in Demand]

Creating a business social media platform, developing a website or even opening a store does not guarantee that customers will come knocking. For example, waking up and posting on social media daily is not a marketing strategy. Building a world-class website that no one knows about is not marketing. Having a storefront in the choicest part of town does not guarantee that people will know about it. What then do you need to do? The answer is adopting a holistic marketing strategy approach.

This approach identifies the platforms you need (which are the vehicles), the web of activities that will help you position your brand in front of your target audience (these activities equate to gasoline) and the end result of the web of activities (which in this case is revenue you generate as a result of purchase made by customers).

Let’s start with the platform. This is where most entrepreneurs start and end up with little to no result. Of course, the right thing to do is to identify the platforms but identify the platforms and then defaulting to hope is not a strategy. As an entrepreneur, identify where your target audience spend their time and meet them there. The answer to this will be different for different businesses. The most important thing is that you sit down and take your time to answer this question. Once you identify the platform(s), you don’t stop there. You move to the next step.

The next step is the web of activities.

The web of activities should be designed in such a way that your target audience comes first. For example, if you decide to run Facebook ads, don’t just run the Facebook ads, run the ads such that it is highly optimized. Highly optimized ads are ads that are designed to target your audience. Be sure that your ads are reaching the right people at the right time. Once the ads are targeted toward your audience, you don’t stop there. Think about what your audience are required to do. Are they making a purchase on your website? Are you trying to get them on your email list? What will happen if a someone who fits your brand persona visits your website but just not ready to buy? What plan do you have in place to retarget people?

                                                                  

Also, the fact that you invested in Facebook ads is also not enough to help you scale your business. You might also want to look into other platforms like Google, LinkedIn, Twitter etc. depending on your type of business. Traditional marketing methods like creating flyers, postcards and even billboards should not be ignored. Other methods include cold calling, email marketing and networking. This web of activities should be interwoven in meaningful proportions before you can expect extraordinary results.

Lastly, a holistic marketing strategy requires that you put systems in place to help you not only attract customers but also it ensures that you are able to retain those customers

[Read: How to Retain Customers in 5 Easy Steps]

Marketing requires patience. If you are looking to make it overnight, you should look into playing the lottery or attending miracle events but if you truly want to scale your business and build a profitable brand, you must adopt a holistic marketing approach and give it time to yield meaningful results.

Thank you for reading. Do you use a holistic marketing strategy in your business? Join the conversation in the comment box and remember to share this post with a friend.