I have a weakness and my weakness is that hardworking women gets my attention 100% of the times! What’s not to love about a hardworking woman filled with passion, love and committed to making a difference?

One of such hard working women that have gotten my heart is Oluwatobi Busayo Asenuga, CEO, Rubidily Baby Store, the number one online baby store in Nigeria. I met this amazing woman on the “streets of Zukerville” when she joined my freemium Facebook Group for power women entrepreneurs and it didn’t take long for me to realize that she had a dream bigger than “self.”

Her attitude got me curious so I tracked her down for an interview where she shared her dreams, hopes and aspirations. Read her story below and be inspired.

What informed your decision to start your business?

In 2014, while shopping for my soon-to-be-born baby, I felt some type of indescribable joy inside of me and I said to myself, “what if I am also part of other women’s joy by starting a brand that caters to babies?” That was the beginning of the beginning.

After I had my baby and going through all the rigors of motherhood, the thoughts of starting my baby brand became even stronger. I knew instantly that owning a baby brand would not only afford me the opportunity to be a part of other women’s joy but it would also give me an opportunity to educate, enlighten other women on what to expect as they navigate the difficult terrain of motherhood and ultimately making a difference. And so with very little money, I took a step of faith and started Rubidily Baby Store.

What is the mission of your business?

The mission of Rubidily Baby Store is not just to sell baby essentials, it is to make a difference by coming alongside mums of toddlers and provide them with the much-needed support needed to raise a total child in the first 5 years of life.

What is your vision? Please include where you will like to see your business in 5 years.

My vision for Rubidily is to build it as a brand to be reckoned with when it comes child and mother health. I want Rubidily to be instrumental in reducing child mortality rate in Nigeria by at least 20% in the next 5 years while also being the number one for mums seeking quality items for their toddlers.

What makes you different from other similar businesses?

I am a firm believer in offering value. I have a genuine passion in what I do and so I bring my loving self into conversations with mums and mums-to-be while also creating a platform of mutual trust and understanding. Rubidily Baby Store is not just a baby shop – it’s a haven for mums.

What current projects are you working on?

Currently, I am looking forward to starting an NGO next year tagged “ It’s New To Me.” My goal is to collect baby and toddler items from mothers who no longer need them and then donate items collected to the less privileged mothers in society. Also, in line with my vision of reducing child mortality rate, I intend partnering with well-meaning people, governmental agencies and international organizations that are committed to providing sterile birth kit to women in rural areas in Nigeria.

Do you have any advice for those who would like to start their business?

First, it is important that everyone who wants to start their business should believe in themselves. According to my mentor Seun Akinlotan, if you are a business owner, you already understand how draining it is to be an entrepreneur. Beyond the glitz and glamor of entrepreneurship displayed online belies countless hours of hard work that has a semblance of slavery. In this case, slavery to work that comes with trying to build a profitable brand.

My advice to those who are yet to start their business is to get a mentor that will hold their hand. Also, they need to identify with people who are headed in the same direction as them. For me, I draw my strength from my OSBS Elite sisters.

What is your best quote?

Be the help someone needs. Together we can make the world a better place.

How do you want people to support you?

This is hard! However, I will be extremely grateful if people can support my cause by providing clothes and necessities for the less-privileged mums in the society by donating baby items they no longer need. I will also be highly appreciated if people visit the Rubidily Baby Store on Instagram and Facebook as 5% of my profit are channeled toward humanitarian causes.


See more collection on Instagram

How can customers reach you? Include website, social media links etc.

Customers can reach me via, Whatsapp, Facebook, and Instagram

You can reach me by calling +2348136786943

Thank you for reading! Have a question for Tobi Asenuga? Kindly leave a comment below and remember to share this post with a friend.


I am passionate about helping entrepreneurs build profitable brands online and can go long stretches of hours teaching, sharing and helping entrepreneurs build the type of brands others will truly be proud of. As much as I love doing this and devoting my time, it wouldn’t make so much sense if I wasn’t monetizing my skills in one way or the other. That’s what seals the fulfillment that comes with helping others doing what you love while also getting paid.

Most people want to monetize their skills but have failed to do so because they do not know how to go about it. Monetizing your skills is not rocket science and even though it may seem daunting at first, the most important thing is to start. Once you start everything else begins to fall in place. Below are 7 ways you can monetize your skills without breaking the bank.

1. Create and sell online courses: If you have a skill and you know that others will greatly benefit, it’s time for you to start thinking about how to create and sell online courses. Some people have said, they don’t have a platform and here’s me saying you do not need a platform to start selling online courses. It does not matter the type of skill you have – makeup, writing, event planning, relationship counseling, life coaching, catering, graphic designing etc., you can create your course and start selling on Amazon in a day.

[Related: How to Start and Launch an Online Business]

2. Become a freelancer: The internet is the saving grace of the 21st-century entrepreneur and with third-party sites like Fiverr.com, Upwork.com, Hiremymom.com, you can start monetizing your skills at the click of a button without the stress of setting up your own business. You can decide when and where you want to work and decide how much you want to make.  These are great options for you to monetize your skills while also having the freedom to choose when and where you want to work.

3. Start a blog (and register with companies as an affiliate): Have you ever wondered how Bloggers make money? Wonder no more! Bloggers make money from multiple sources but the easiest way they monetize is through to affiliate marketing. For this to work, your blog must be self-hosted focused on a niche or target audience and must have great content that keeps your readers coming back. I started my brand through blogging and I cannot begin to describe the amazing opportunities blogging has brought my way. If you’ll like to start blogging, Bluehost is the hosting platform I recommend because of its one-click WordPress set-up. Other than opportunities that blogging will bring your way, if set up right, your blog can pay for itself and even pay your bills when you monetize it by registering as an affiliate with brands that are related to your subject matter.

[Related: How to Start a Self-hosted WordPress Blog]

4. Start a membership site: This is a fast-growing concept whereby you build a membership site where you can teach your skills to members of the site in exchange for being paid. You do not need a website to start a membership site. You can start using Facebook Groups and transition into a website as you grow.

5. Write a book: This is one of the greatest ways you can impact others while also making a living out of it. Writing a book is not as complicated as it sounds, however, I’ll say it involves a lot of work and dedication to be able to pull this through. Also, before you write your book, it’s always better if you have a thriving social media platform or network where you are already adding value.

[Related: 10 Things You Can Do to Drive Traffic to your Website]

6. Start a coaching business: This is one of the ways I currently monetize my own skills and nothing stops you from doing that as well. To become a coach, you need a deep understanding of your subject matter gained by experience or education or a combination of both and the ability to help your clients get the results they truly desire.

7. Vlogging: There are many people who have built profitable brands by vlogging and in case you do not know, vlogging is sharing your knowledge or teaching others through videos. The most popular channel to vlog is Youtube and you can earn money based on views. Of course, the more valuable the content you share with your audience, the more followers, and views you’ll get. It’s the content that keeps people attracted to your brand and it makes them keep coming back.

As you can see, none of these 7 ways of monetizing your skill involves rocket science. All you need to do is to start where you are doing what you love and work your way up the ladder. Remember, the goal is not to implement all these ideas at once but take one idea, implement it successfully and then move on to the next. If you are diligent, you’ll become financially-independent faster than you ever dreamed or imagined.

Thanks for reading! Do you currently monetize your skills? Which of the seven ways appeal to you the most? Please leave a comment below and remember to share this post with a friend.


Have you ever been in pain? Have you ever thought of turning your pain into purpose by writing a book? Would you like to walk in purpose and live a life of fulfillment? If you answered yes to any of these questions, then Oluwatosin Arodudu might be someone you need to meet. But before you get excited about all the possibilities ahead, why not meet read about her first and learn how she found her sweet spot in blogging and book publishing company.
 Oluwatosin Olajumoke Arodudu (aka OOA) is the founder and CEO of Hadar Creations, an online book publishing brand which serves emerging authors that do not want to go through the excruciating pain of book publishing. She is a lawyer, holds a Masters Degree in Business Administration from the University of Wales Institute. She also holds a LL.M from the prestigious Humboldt University in Berlin Germany. In addition to these, she is a child and women advocate, an author, arbitrator, a mental wellness expert, negotiator and mediator. 
As an author who has had her own share of the complexities of book publishing, I can truly say having someone like Oluwatosin get in the game is a welcome relief!
On how she found her sweet spot in the book publishing, Oluwatosin had this to say:
“I was going through a dark path and time. Nothing was working and my desired job was not forthcoming. All the jobs I did in Nigeria aside banking were all unfulfilling and filled with all sorts of issues. Some of those jobs were also laced with sexual harassment which left me feeling hopeless to the point of quitting.
After a while, I decided to travel to the United Kingdom for my MBA in 2011 and then got married to my darling husband whom I was courting before I traveled out of Nigeria for my MBA program. Armed with an MBA, I thought it was going to be an easy breeze when it comes to searching for a job and after applying to several companies with no success, I found myself back in the Nigerian job market.
As my job hunt was ongoing, God cooked up a surprise and my husband was offered a job in Germany which led to me having to join him there. 
We were excited at our new lives, but still, I found it hard to land a job. I applied to my choice places repeatedly and all I kept getting was “nothing.” Soon enough, I began to feel I was jinxed and my hope and faith began to fade away before my very eyes.
At some point and while pregnant, I decided to learn the Deutsch language so I could at least add value to myself while still remaining somewhat hopeful.
Few months passed and God blessed me with a beautiful baby. I was thankful but I still wanted a job badly.
 One day I applied for a position and passed the online test which was said to be a breakthrough by the Human Resources (HR) personnel of that organization after six years of joblessness. I felt “victory at last!” and started planning childcare and all sorts when I received an email from the HR that I was not the right fit for the job.
My whole world collapsed right in front of me and I wept uncontrollably! My tears were as though a flowing river that just rebounded after winter.
I cried to the point that when my husband saw my state, he got scared. It took his encouragement and wise counsel for me to stop crying. 
 The following day, while my baby was asleep, I was in deep thought amid tears wondering what I could do with my life. I was not ready to watch my life slip away just because I couldn’t land a job and in the split of a second, I heard a soft whisper that said, “START BLOGGING.” “Blogging?” I asked repeatedly with no one to answer. 
Blogging was not my problem because I loved writing. My problem, however, was not having an understanding of how I can be successful as a blogger.
I decided to follow through with what I heard in the whisper because I knew it was a divine instruction. I researched, bought a domain name, created a WordPress account and that represented the beginning of a fulfilling blogging journey for me.
As a blogger, I was inspired to write about social issues I previously did not like to write or talk about. I also began a Facebook campaign with some women titled “Today’s Woman.” It was a campaign to enlighten the society about who a Today’s Woman is. Her passion, fears, challenges, perspective etc., and I also guest blogged for Bella Naija, a popular Nigerian website and blog. From being a blogger I became an author of three powerful books in 2017.
These books were an outlet for me to actually attain my purpose. In them, I shared my hidden pains which helped me heal faster so I could walk in destiny. It was from publishing my own books that I got the vision of becoming a publisher to help other authors bring their books to life without having to go through much stress.
I birthed Hadar Creations not just for fun, but as a motivational and inspiring publisher who coaches authors and inspire them to unlock their treasures in order to walk in purpose.”
On what difference Oluwatosin brings to the table as a publisher, she had this to say:
“What makes me different from other publishers is that I help writers turn their pain and hidden thoughts as a result of the culture of silence into gain. I help them tap into their well of creativity in order to birth their books.”
In addition to these, Oluwatosin started an exclusive Facebook Group for writers which have a tagline “Building a tribe of writers and thought leaders that will change their part of the world.”
On what she hopes to have achieved in five years, she had this to say:
“In the next five years, I would love to have raised prolific writers and authors whose work would be a force to reckon with. I would love to have given lots of people, most especially women a voice so they can change their community and also inspire others. Overall I would love to have published more than 200 books, mine inclusive before or by then.”
Oluwatosin is indeed a force to be reckoned with even as she’s about to release her fourth book titled IDENTITY, working to get her book, “The Deep Blue Sea” into Nigerian secondary schools and universities and also currently working on four manuscripts of soon-to-be authors.
Though her hands are quite full, she still has the capacity to serve more people all over the world. Check out her website, buy her books and if you believe you have a book in you, join her Facebook Group and engage her to explore ways in which she might be of service in helping you turn your “author” dreams into reality!
Thank you for reading. We hope you were inspired by reading Oluwatosin’s story. What struck you the most as you read her story? Care to share? Leave a comment below.