This is 2019. It is the year of building profitable brands and how do profitable brands come to be? It is by putting strategies in place that will help you attract customers and reach your revenue goals. As a business strategist, one of the trends I have noticed about most business owners is that they have no real strategy for attracting customers. Most people have a great idea of what is they intend to or are offering, however when it comes to the real strategy of attracting customers, they are found wanting.

As a business owner, do you have ways of attracting customers and reaching your revenue goals? Or are you operating on hope and wishes? If you are the type that only depend on hope to build a profitable brand, I am afraid your dreams will only remain what it is – a dream. However, if you are the type that take the time to develop a real strategy on how to attract customers and reach your revenue goals, you are the real deal.

10 Proven Ways to Attract Customers

If you want to succeed in life, you need a strategy and since your business is part of life, you need a sound strategy to attract the right customer and reach your revenue goals. Below are 10 proven ways you can use in attracting customers and reach or even exceed your revenue goals.

  • Cold calling: It doesn’t matter the stage you are in your business, cold calling can help you attract new customers and reach your revenue goals. Cold calling is when you create a list of people or other businesses who match the description of your brand persona or target audience but are yet to know about your business. The key to a successful cold calling campaign is to be sure that the names of people or businesses that make up your list are those who truly need your products. One important thing to note about cold calling is that you must not take a “NO” answer personally.
  • Host an event: A well-planned event hosted by you is a great way for people to experience your brand before they commit to doing business with you. There’s so much power in one-on-one interactions and

[Read: Here are the Top 3 Reasons Why You Don’t Have Repeat Customers]

  • Build a ommunity: One of the best decisions I ever made in my business was to build a community (insert link). Building an online community at that time helped me attract more customers than I could have ever dreamed of or imagined. Today, the community that started with just four people has grown to over 13k+ people. This helped me to consistently attract new customers to my brand while also retaining the old ones and reaching my revenue goals.
  • Write a book: Writing a book is one of the ways to get people interested in your brand and in the process if your message resonates with your readers, you can then convert them from prospects into customers. I’ve heard a lot of entrepreneurs tell me how hard it is to write a book and I wanted to share that writing a book does not necessarily mean that it must be lengthy or that you have to go through the rigors of print publishing. Prior to publishing my print book, I already published four (4) e-books and tons of content.

 [Read: How to Retain Customers in 5 Easy Steps]

  • Create a course: Like what a book does, creating a free course or even a low-end course is a surefire way of attracting new customers. The idea of creating a free course is to get people who would ordinarily ignore your brand out of no tolerance for risk to experience what you can offer. Many people who know about your business do not patronize you because they fear to take the risk.
  • Form strategic partnerships: Identify other entrepreneurs with whom you can form strategic partnerships with. For example, you can form a strategic partnership with a brand such that when customers purchase from them, they are referred to your brand and vice versa.

[Read: 3 ways to Generate Passive Income]

  • Step up your content marketing game: Content marketing can come in the form of your status updates, email marketing and chatbots. The most important thing to have at the back of your mind is that your content must be helpful to your target audience.

[Read: 5 Ways to Create Content Your Audience Will Engage With]

  • Build a website: Your website is a tool that can be used to attract new customers. Many people go online to look up your brand long before they patronize you. Now, having website is the beginning. You must also find ways to drive traffic to your website. One way to drive traffic to your website is by using search engine optimization such that your website is found in search results.
  • Set up a reff system: Referrals are great ways of encouraging current customers to refer new one. Your current customers are mostly more than happy to send you new ones if you do an exceptional job and you appreciate them for it. Don’t expect your current customers to go all out for you. Instead, think of ways in which you can set up a referral system such that they can earn a token or reward for referring people to you.

[Read: How to Get More Referrals for Your Small Business]

  • Volunteer to speak at a local event: Any opportunity for you to get in front of an audience that matches the description of your target audience is something you should take advantage of. This act will help you get noticed and can do wonders for your business.

Thank you for reading. Enjoying Onpoint Success’s posts? Be generous! Leave a feedback and share with a friend.

Happy New Year!! At the beginning of each year, I come up with a list of the things every entrepreneur should stop doing. 2019 will not be any different but before I share the list, I will like to share the reason why I started creating the list of things every entrepreneur should stop doing.

As an entrepreneur who have worked with thousands of entrepreneurs over the years, I found out that what holds many people back are inherent habits. Many entrepreneurs do not attain the heights they truly desire not because they lack resources but because of the things they repeatedly do that impedes their growth.

The New Year is a perfect time to start on a new slate. It is a time to go inward. It is a great time I recommend that entrepreneurs think about the things theydo that have not allowed them to soar. The twist however is, sometimes, thethings that prevent most people from soaring are usually hard to notice. That means, you might be engaged in a behavioral pattern that is impeding your business growth, but you might not realize it. As you go through this list, be open minded so you can know which one applies to you and then adjust where necessary.

[Read: How to Standout in theMarketplace in 2019]

  • Worrying about those who cannot afford your products: The people you should focus on are those who love and can afford your products
  • Being an information junkie: If you are the type that always learns but never implements, you are no better than someone who detests learning but always complains. Put your knowledge to use in 2019 
  • Ignoring wise counsel: If you seek counsel from a wise person, consider it even if it does not make sense to you.
  • Following every movement: Trends are transient and cyclic in nature. What counts are your ideas and your ability to sell them to others.
  • Complaining about low sales without having a sales strategy: If you don’t have a sales strategy, you might as well not complain about low sales.
  • Serving customers shabbily: The only reason you can qualify to be a business is when you have paying customers. In 2019, start treating your customers like they are the best thing that ever happened to you.
  • Being ungrateful: Ungratefulness is a repellant no matter how great you or your products are. Consumers will rather buy a mediocre item for a higher price when the seller is grateful than to remain a customer with an ungrateful person who sells for cheaper.
  • Having a sense of entitlement to everything: Nobody owes you anything – not even your most loyal customers. To move forward in 2019, you may need to drop your sense of entitlement.
  • Selling something people don’t need: No matter how great your product is, if no one needs it, you are bound to run your business at a loss. In 2019, think deep, conduct surveys and research to know if your customers need your product.
  • Focusing on popularity over profit: The only way to pay your bills is when you make a profit from your business. Popularity will only earn you plenty of likes on social media. Choose your side
  • Running a business you’re not skilled for: The fastest way to become irrelevant as a brand is to offer a service for which you are half-baked or not skilled for. Beware of being a quack!
  • Ignoring customer feedback: Customers who provide feedback are your greatest source of learning. In 2019, ignore customers’feedback and watch your business go down the drain.

Thank you for reading.What do you plan to stop doing in 2019? Leavea comment below and remember to share this post with a friend.

The idea of generating passive income was sown in my heart back in 2010 when I read the 4-hour work week by Tim Ferris

At that time, I attended seminars thinking about the direction in which I wanted to go so I didn’t quite grasp the concept fully. In my head erroneously of generating that passive income was not for me. I felt like I needed a sound structure and a business with a huge sum of money to invest before the passive income can kick off.

In 2014, I attended a seminar where I learned about building systems in business for a passive-income generation. After the seminar, I began to take the idea of generating passive income more seriously. I research, read books, attend seminars and events so I could come up with ways to generate passive income in my business.

[Read: Practical Ways of Reducing Your Overhead Costs and Increasing Your Profit Margin]

Monetize your blog

If you do not have a blog, you are giving up your right to generate passive income. If you have a blog and you do not monetize it, then you are working hard while also leaving money on the table. I understand that everyone’s goal is different but there’s nothing like having money consistently flowing into your business.

The easiest way you can monetize your blog is by signing up for Google ad sense. Google AdSense is a program run by Google that allows publishers in the Google network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. 

Write a book

If your goal is to generate passive income, then write a book. I wrote and published my book in March 2018 and every month I get a check from the sales of my book. I only had to write my book once but it has consistently paid me for 9 months now and it will continue to pay me.

If you are still on the sidelines of writing a book, this is the time to get in the game. However, I will admit that book writing is a painful process and also that writing a book does not necessarily mean you’ll sell lots of copies. Despite this, writing a book is an excellent way to generate passive income for a lifetime

[Read:Writing a Book? Here are 9 Steps to Follow to Publish Successfully]

Start a dropshipping business

A dropshipping business is a great way to generate passive income. Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

The biggest difference between dropshipping and the standard retail model is that the selling merchant doesn’t stock or own inventory. Instead, the merchant purchases inventory as needed from a third party – usually a wholesaler or manufacturer – to fulfill orders. 

Thank you for reading. What other way do you generate passive income in your business? Leave a comment and remember to share this post with a friend.

Christmas is that time of the year where most people have no choice than to spend, spend and spend some more. This makes December, the second month after November when business sales soar. However, if you are not strategic about how to make your sales soar, it might also turn out to be a period of dismal sales performance. I am always amused when I see business owners who always blames the economy for low sales while they fold arms and watch their competitors’ cash in (big). Every business owner, including you, have the opportunity to make Christmas sales soar but nothing will happen if you do not take the necessary steps. If you are ready to watch your Christmas Sales soar, follow these seven proven steps and be on your way to making your dreams come true.

1. Set a concrete sales goal: This is one crucial part a lot of business owners leave out of their strategy yet having a sales goal is the only way you can know how to plan on reaching the goal and more importantly, it’s the only way you’ll know once you reach or exceed that goal. Often times, I have found out that the lack of a concrete goal is the number one reason why many people are not making significant progress when it comes to sales.

This is December, if you want your Christmas sales to soar, it’s time to get to work and set a concrete sales goal.

How do you do this? Take a look at your average monthly sales trend in 2018 and double the average for the month of December. Even if you do not end up doubling your sales, you will exceed your average monthly sales if you follow these steps to the dot.

2. Create a SIMPLE yet compelling deal: Once you set a goal, the next step is to create a simple yet compelling deal. What does this mean? It means that your deal must be easily comprehensible, devoid of complex words/steps and is easily accessible. Why is this important? As much as the Christmas season is the period where lots of consumers spend, it’s also a time of stress.

People are stressed from having to shop for gifts for the special people in their life and if you, as a business owner, can step in and reduce the mental and physical stress of your target audience by creating a simple yet compelling deal, you will win your way into their pockets.

Do not try to promote too many products at a time for it is better to have few products that people will buy in multiples than have many products that make it hard for people to choose and therefore they turn away from your brand. Creating a simple yet compelling deal is the way to go if you want your Christmas sales to soar!

[Read: How to Earn Loyalty from Your Current Customers and Turn them into Raving Fans]

3. Set a pocket-friendly price: Pricing is highly important, and you should put some thought into how much you price your deal if you want your Christmas sales to soar.

Consumers are already overwhelmed but if your deal is pocket-friendly, valuable and convenient, they will buy from you and your Christmas sales will soar.

Also, in setting your price, consider using numbers that are not rounded. For example, it is better to price a $10 gift as $9, $9.99, $9.1 etc. This pricing system has a way f making consumers feel they are not paying full price. and Set a price for your deal such that it’s pocket-friendly and it gives value in exchange for money.

[Read: How to Start Charging Customers What You Truly Deserve]

4. Create catchy graphics: There is high competition on social media so if you truly want people to stop in their tracks and view what you have to offer, the graphic designs you create to promote your deal must be clean and catchy. Avoid putting too many words on your graphics because social media platforms will reduce the reach of such designs. Also, designing graphics with too many words is a fast way for your message to get lost in the sea of words.

5. Do a countdown: A countdown is designed to create anticipation. I am always taken aback when I see business owners sleep and wake up to announce a new deal without “preparing” the minds of their audience.

If you do not do a countdown to your deal, chances are it won’t be known by as many people as you would if you had created some form of anticipation using countdowns.

People love anticipation because it creates an excitement in them and because Christmas is 25 days away, I will suggest that your countdown is set for three to five days. During that time, use the principles of content marketing to draw in your audience and make them long for your deal. On the D-day, if you follow the due process for your countdown, you might be sold out!

6. Promote, promote, promote: It doesn’t matter how great of a deal you have if you don’t promote it, people will pass by your great deal for a deal that’s not even at par with yours and they’d be happy. One thing I have found out with many business owners is that they are full of excuses. Even the bible says, “no man, having put his hand to the plow, and looking back, is fit for the kingdom of God.”

I would like to modify that and say that no business owner who starts the process of creating a deal and then fails to promote the deal is fit for profit. If you’ve done the hard work of creating a deal but drop the ball at the last minute or come up with excuses, then it’s impossible for your Christmas sales to soar.

Promotion creates visibility and it is only when your deal is visible that people can buy.

Promote your deal across many social media platforms to enhance your visibility. If you need to spend some money on ads, go ahead and do it as long as you have followed the steps I described above. In spending money on ads, remember to follow the steps of writing an effective ad copy.

[Read: 7 Things That Hinder Success]

7. Ask for cross-posting from your inner circle: One can chase a thousand but two can chase ten thousand. That’s a powerful and relevant statement to what cross-posting can do for your brand.

If you are a business owner and you rely only on your efforts to reach your sales goals, you are simply walking on a tightrope.

If you truly want to see your Christmas sales soar, you must leverage on the strength of your inner circle. I am assuming that you already belong to a community of supportive entrepreneurs who go all out to support your dreams by cross-posting on their platforms when you request for it. Cross-posting is an effective way for your efforts to be multiplied especially because there’s a limit to the number of people you can reach by yourself. Cross-posting is a powerful way to reach new and relevant audiences, maximize visibility and make your Christmas sales soar!

Overall, building a business takes courage and for your Christmas sales to soar, you must have the courage to follow all these steps to the dot.

Did you find this useful? What deal will you be creating? Kindly leave a comment, share this post with a friend and then get to work. Time is of the essence!

 

 

 

Last weekend, I was at the mall and it was interesting for me to watch the tactics used by different stores to boost the end of the year sales and finish strong in 2018. As I walked through the mall, I saw some stores that had lots of people inside it and some stores that barely had anyone inside it. This got me curious as to what the stores that had lots of people inside it were doing differently than the stores that barely had people shopping. One of the answers that readily came to my mind was the difference in sales strategy. Let me quickly admit that I recognize that the reason why a store may lack customers might be much more than not having a sales strategy but not having a way to boost sales definitely ranks high on the list of causes.

[Read: How to Use a Holistic Marketing Strategy to Scale Your Business]

The greatest mistake entrepreneurs make is to assume that once you set the business up, sales will be boosted all by itself. And when customers tell me about how their quality products are constantly being rejected in the marketplace, I ask them “where is your sales and marketing strategy?” Most will usually say they have none while few would say “social media.” Social media is not a sales strategy, it can be part of a sales strategy. I’m not going to dwell much on that today but since it’s festive season, I wanted to quickly share some ideas that you can use to boost sales in your business. These ideas will work whether your business is online or offline.

1. Use scarcity: As I walked through the mall this weekend, scarcity was a recurrent theme among all the retailers. Almost every shop had deadlines in which buyers could make a purchase or they risk losing out on the offer. This sales strategy works every time and can help you boost your sales this festive season. I remember years ago, I wanted a handbag and because the store stated in its advert that sale prices will be on for two days only, I made sure I woke up as early as possible to go and buy the purse. After my purchase, I traveled out of town and didn’t have any reason to go back to the mall until two months after. I decided to stop by at the store only for me to find out that the purse I so much stressed myself to buy two months earlier was drastically cheaper than what I paid for it. So, yes, scarcity works every time as it forces consumers to spend immediately.

[Read: 3 Steps to Getting Customers Who Will Pay You]

2. Embrace cross-marketing: I’ve seen some stores engage in cross-marketing and I love the idea. Cross-marketing is when two or more stores come together to promote their businesses. For example, if a consumer makes a purchase at store A, at the end of the transaction, store A issues a receipt to the consumer which has a shopping coupon for store B. Who doesn’t love to save money? This works well for most stores because even if the consumer had no intention of stopping by the other store, the temptation of “saving money” using a discount coupon is almost impossible to resist. As an entrepreneur, you can also partner with other businesses and use cross-marketing as a strategy to boost sales during this period.

3. Upselling: This is one of my all-time ways of boosting sales. It works any time of the year and it could mean a big difference at the end of the day. Upselling is when you suggest an additional complimentary item(s) to a customer at the end of their purchase. Upselling works especially when the customer feels like they are saving money and there are different tactics you can use in implementing this. One way is when customers make a purchase and you offer them an additional item(s) in which the individual prices are higher than combined prices. This makes a customer say yes more than they say no. Simply put, irresistible!

[Read: Upselling Techniques: That Really Works!]

4. Give something for free: It’s amazing what people do when they hear the word “FREE.” What you are giving away for free should not eat deep into your profit and it shouldn’t necessarily be something the consumer can use directly, but it should be free. Yes, you read that right, make it free and people will buy. Let’s say you selling children’s clothing, you can give away affirmative wristbands for free and this offer would be strong enough to boost sales in your business

5. Offer coupons that can be used at a later date: This strategy works so well and one retail store where I sometimes buy my children’s clothing uses this strategy and I fall for it every time. The strategy works in this manner. Make a minimum purchase of $50 and get a $25 off $50 coupon that you can use at a later date in the store. There’s no limit to the amount of $25 coupons you can get for a limited time only. The initial purchase is set for a limited time so also is the latter use of the savings coupon. This drives a lot of traffic to the store and people will go out of their way to buy items they don’t need just to get the coupons to be used some other time. 90 out of 100 times, people forget about the coupons and never come back to use them and even when they remember to use them, there’s usually nothing to buy as the stores would have jacked up the prices of most items.

Which of these strategies have you tried in the past and which ones will you try? Join the conversation in the comment box and remember to share this post with a friend.