Do you have a Facebook Page? Have you been wondering whether it’s worth it to pay to get more Facebook Page likes? The answer to your question is not a straightforward one. However, I will attempt to answer it in a way that will help you make an informed decision about whether or not to pay Facebook to promote your Facebook Page in exchange for more likes.

Understanding Facebook Pages

It is imperative that you understand Facebook Pages and how they work. Facebook Pages were designed as a public place where your customers and fans can learn more about you and your brand before, during and after an interaction or transaction with you. Over the years, Facebook has reduced the amount of organic reach on Facebook Pages. This is because it wants you to pay before they allow your page to be seen by your prospects and customers alike.

[Read: Do Not Run Your Next Facebook Ads Until You Read This]

Should You Care About Getting More Facebook Page Likes?

Getting more Facebook Page likes is a way of showing your audience that you have some type of validity. The more likes you have, the higher the tendency of prospects to trust you. This, in turn, will make them wanting to do business. The human brain loves “numbers.” If I land on your Facebook Page and I see 10,000 likes, it increases the tendency of me thinking your brand is valid. It shows people are interested in your brand and that you have something to offer.

Therefore, it makes a lot of sense for you to care about getting more Facebook Page likes.

Is it Worth it to Pay for Facebook Page Likes?

Now that I’ve established that you should care about getting more Facebook Page likes, it’s time to answer the question, “Is it worth it to pay for Facebook likes?” The answer to that question is, it depends.

A substantial amount of Facebook Page likes does not guarantee that customers will start dipping their hands into their pockets to patronize you. For this reason, it’s not worth it to pay for Facebook likes.

On the other hand, if you are new to the market and you barely have anyone who liked your Facebook Page, it might be worth it to pay for Facebook Page likes.

Ultimately, paying for Facebook Page likes depends on where you are in your journey and the goals you are trying to achieve.

[Read: New to Blogging? Here are 10 Steps to Launching a Successful Blog]

Getting More Likes Without Paying

Yes, you can pay but you can also get more Facebook Page likes without paying. In order to get more likes without paying, the first thing you need to do is to invite your current Facebook friends to like your business page. Once you are done doing that, other things you may do is share the link to your Facebook Page on Facebook Groups, include the link in your email signature, website, blog, business cards etc. Also, you can encourage people to like your Facebook Page after hosting a Facebook live event or each time you attend a networking event.

Thank you for reading. Are you thinking of paying to get more Facebook Page likes? Leave a comment and remember to share this post with a friend.

Starting today, Facebook Messenger extends the messenger “unsend” feature to the public. Earlier this year, Facebook was reported by Tech Crunch that Facebook secretly retracted messages sent to a former Facebook employee by Mark Zukerberg. This is not the case anymore.

In the past, if you wanted to delete or retract a message you sent to someone via Facebook messenger, you could only delete from your end. The recipient, however, would still have access to it. This is changing according to reports.

[Read: Google is Set to Shutdown Its Google+ Service and Here’s How to Delete Your Account]

The “unsend” feature will now be made available to every user. Facebook, today, rolled out in Polland, Bolivia, Colombia and Lithuania. If you live in other parts of the world, don’t panic yet, it will surely get to you.

How to Use the “Unsend” Feature

Once the unsend feature is rolled in your location, you have up to 10 minutes to delete or retract messages. If you need to delete any message you send via Facebook messenger, you go to the message and press down on it for longer than usual. After the long press, a “remove” option will be displayed toward the end of the highlighted message. You then have the option of removing only from your device or from you and the recipient. Your recipient will know that you removed a message. This is similar to what’s already obtainable on WhatsApp, if you already to use that.

[Read: How to Start Charging Customers What You Truly Deserve]

This news is definitely welcome especially because it gives everyone the opportunity to make changes if need be.

Thank you for reading. Enjoying Onpoint Success’s posts? Be generous. Leave a feedback and share with a friend.

 

As a business owner who wants to build a profitable brand online, reaching your target audience and getting them to know and patronize your business is always a priority for you. However, high advertising costs might prevent you from reaching your marketing goals. How then do you reach your target audience when you do not have much money to budget for marketing?

In this post, I will share some strategies you can use in reaching your target audience with a shoestring marketing budget.

The first step in reaching your target audience is to find out where they spend your time. Knowing where your target audience will largely depend on the type of products you sell and where your target audience spend their time. The answer will be different for different businesses. For example, if you are a photographer that caters to young couples, your target audience might spend more of their time on Instagram or Twitter whereas if you are a photographer that caters to the parents of the couple, your target audience might be more likely to spend their time on Facebook. Whatever your type of business is, you must first identify where your target audience are and then come up with a strategy of positioning and making your business visible.

[Read: How to Start Charging Customers What You Truly Deserve]

There are many strategies for making your business visible but the strategies I am about to share are centered on strategies that can be used when you are operating on a shoestring marketing budget.

First, invest in content marketing. Content marketing is great when you do it  the right way. Many business owners think content marketing is hard or that it is out of reach for them. It is not. Content marketing helps people to connect with your brand on an emotional level. It attracts your audience and takes them on a journey. Another thing that’s great about content marketing is that it increases your organic reach on social media.

What’s organic reach?

Organic reach is the amount of people that will see your posts in their timeline without you having to sponsor the post. Sponsoring a post means that you are paying a certain amount of money for your posts to be seen by your target audience. When you pay to sponsor your post, it becomes inorganic reach.

Organic reach converts prospects to customers higher than inorganic reach and that’s mostly because organic reach builds a relationship over time whereas inorganic reach mostly seems impersonal.

Your audience can usually tell the difference from a distance and because most people don’t like to be sold to, they tune your business out when they see your sponsored posts on their timeline.

[Read: 10 Things You Can do to Drive Traffic to Your Website]

Once you are doing great on content marketing, the next thing you should focus your attention on is on email marketing. Email marketing is when you build an email subscriber list and use this list to generate qualified leads for your business who will eventually become your customers and then raving fans. An email subscriber list has been described by many experts as cash cows that can help you reach your business’s revenue goals faster than you would if you had a big budget for advertising.

An email subscriber list and email marketing campaigns help you attract the right audience that can help you grow your business profitably over time.

With email marketing, you can track the number of people who received your message, those who opened and those who acted. Also, email marketing is not affected by organic or inorganic reach. If you send a message to 100 people, 100 people will receive the message in their inbox, unlike a Facebook Page where you can have 5000 followers and only two percent of that, if not less, will see your posts. Some email marketing platforms include Mail Chimp, Constant Contact, Aweber, Mailer Lite etc. Most of the email marketing platforms offer some type of freemium model that lets you test the waters before you commit.

[Read: 5 Proven Ways to Boost End of the Year Sales and Finish Strong in 2018]

Once your content marketing and email marketing game is on point, another brilliant step you can take is to set up your chat bot.

What is a chat bot? The best way I love describing a chatbot is that it serves the same purpose as email marketing and not only that, it does so much more.

Chat bot enables you to talk to customers in real time in their messenger inbox, helping you close more deals and making more sales.If you are yet to set up your chatbot, you are simply leaving money on the table. 

As of today, chatbots are recording open rates of as much as 90 percent to 100 percent and the conversion rate is off the roof. If you want to see how a chat bot works, take a look at Onpoint Success’s chat bot hereTo set up your chat bot, go to ManyChat or ChatFuel

 

Thank you for reading. Enjoying Onpoint Success’s posts? Leave a feedback and share this post with a friend.

 

Social media is one of the best advertising tools at the disposal of a small business owner. That statement might be true if you are currently turning prospects into customers. However, if no one is interested in reading your write-ups/posts, let alone convert from being prospects to customers, what is supposed to be the best tool can quickly turn into your worst nightmare.

When I decided to create my first (business) social media platform back in 2012, I thought that was the gateway for my customers to locate and patronize me. I remember waking up everyday to create business-related posts. At first, I received support from family and friends and everything seemed to be okay until the “welcome to world party” was over.

Later on, I began to observe that my posts had no real engagements and daily reports were awfully awful. I wasn’t reaching my target audience neither did my target audience notice my existence despite my hardwork. My major platform (Facebook) didn’t even make matters better. They kept changing the algorithms of how users engage and responds with posts and made it increasingly difficult for posts to reach the intended audience (unless you promote). Promoting my posts weren’t giving me the results I wanted either.

I felt I was trying to fill a pot full of holes with water. I became frustrated and found myself asking the question, “Is social media really for my business and me?”. Then one day, I decided to take steps to correct the situation rather than whining. I knew I couldn’t afford to take my business offline neither did I have enough money to outsource the service so I resorted to doing one of the things I know how to do best – researching.

I read about it, sought for advice and help, took cues from those who have been successful with social media and kept making reasonable changes. Today, I can’t lay claim to have arrived there (and that’s if there’s somewhere called “there”) but I am not where I used to be. I garnered valuable lessons along the way and I’m willing to share with you my top 10 reasons why no one is reading your posts. I hope you find these helpful in your small business.

1. You don’t have a defined target audience: I cannot overemphasize the importance of learning to pass your information across to the right demographic. For example, you are here because you’re a small business owner and you are part of my target audience. Defining your target audience and serving their specific needs makes have a direct influence on whether people read your posts or not. Once you have clearly defined who your target audience are, then begin to serve them exactly the way they want to be served.

2. You are on the wrong platform: there’s nothing that makes your effort amount to nothing by posting on the wrong platform. It’s your responsibility as a business owner to not only know your target audience but also to find out where majority of your target audience spend their time. For instance, my target audience are primarily on Facebook so that’s where I concentrate my efforts. This is not to say I don’t use other social media platforms but then I don’t spend as much time as I do on Facebook on those other platforms.

3. You spread yourself too thin: maintaining multiple social media accounts requires hard work and time consuming and unless you are a social media expert, you shouldn’t be overworking yourself trying to maintain multiple accounts. Yes, it’s good to create multiple accounts but learn to stick to one or two where you can reach your target audience.

4. You lack originality: as a brand and a business, you have a voice that’s unique to you – learn to speak in your voice. Try not to conform with what others do but be apt in letting your real self, shine. If you copy other people or you give your audience a reason to believe you’re not original, you are shooting yourself in the leg. If you share other people’s content, remember to give credit to whom it is due. it is not acceptable to share without referencing the source.  If you consistently share other people’s post, sooner or later, people will be sure to pass by your posts for lack of originality

5. Your posts have no value: your social media page should not only advertise your products and serviced but should also be an educational platform for those who care about your brand. If a customer or prospects feel they can gain something by reading your posts, they will become loyal to your brand.

6. You post and ghost: there’s nothing as frustrating to a customer or prospect alike than to wait for an answer over extended periods of time. When you post and then immediately unavailable to answer questions or respond to inquiries, you’re giving permission to people to stop taking you and your business serious.

7. You are inconsistent: with every other type of success, social media success requires consistency. You need to be ready to show up come rain or shine. Whether someone “likes” or don’t “like” doesn’t matter. What matters is your level of consistency because in it lies your power. If you are inconsistent in maintaining your account and being of service, you are giving your audience a reason to move on to the next available platform.

8. You don’t engage: social media is a two-way lane as opposed to traditional advertising. People want to know that they are dealing with a real person who shows empathy. As a business owner, you need to create time of interacting with your community. You do not have to do this every day but you definitely should have a consistent routine.

9. You don’t “like” other people’s platforms: everyone is busy but we all have “non-negotiables” in our lives. Unless you are a mega-celebrity, if you want people to start paying attention to what you are posting, it’s time to pay attention to what others are posting as well.  Whatever you make happen for others, you make happen for yourself!

10. You’re boring: people only follow interesting people so try and spice up your posts with off-topic but do not overdo it. For example, you may write about your vacation or personal things like family. This creates a feeling that you’re relatable.

The reasons I’ve identified are just pointers as to reasons why people might not be reading your posts. As an entrepreneur, it is your responsibility to figure out what works for your business and what does not. If social media is too overwhelming for you or you are not getting the results, it might be time to consider outsourcing to the experts. It will free you from unnecessary headaches and help you redirect your energy towards what truly matters – and that is. growing your business profitably. For me, each day gets me closer to that spot where I can invest valuable time in my area of strength which is to help small business owners succeed in business and prosper in life using proven strategies.

Thanks for reading!

I would love to hear from you. What other reasons do you think may prevent others from being interested in your posts? Do you have any others suggestions on what to do to generate engagement? Leave me a comment below and I will personally respond.

 

The world is growing and expanding as a global village at an unprecedented rate, all thanks to the magical social media that connects people who are thousands of miles apart at the click of a button! This golden opportunity continues to open doors of opportunities daily to millions of people across the world. You could be in China and have 90% of your client base in Japan and you could be physically located in the United States and have daily meetings with your team members across the world in real time. With all these advantages that social media offers you, it also comes with its own baggage.

Baggage? Yes, social media has its own baggage which you need to avoid like a plague if you must reach your intended destination. The baggage that social media comes with is that anything you post on social media is ARCHIVED for life. In other words, it cannot be undone. No matter how hard you try, even after you delete it, there’s a record for it somewhere. As a business owner who wants to reach the intended destination, you must be a step ahead so that you are not haunted later in life by your own actions.

In order not to be caught in a web of social media baggage, here are three things you need to avoid like a plague.

1. Ranting: It is amazing that many people now see social media as the place to rant. They rant for everything from their business to their personal relationships to the spiritual life. While it may seem harmless at first, have it at the back of your mind that ranting no matter how justifying it may appear to you does not result in anything beneficial. The bible says in Proverbs 12:16 (Good News Translation), “when a fool is annoyed, he quickly lets it be known. Smart people will ignore an insult.” I know sometimes it’s hard not to vent and that’s why it’s important to surround yourself with people who are matured and can provide you with wise counsel when you feel you’ve been wronged or when you’re deeply hurt. For example, in my #OSBSElite group where I mentor women entrepreneurs, we have provided a secure environment where members can express their frustrations without the risk of being judged.

2. Engaging in frivolous discussions: I might not personally know you but I am probably right that the reason you are reading this article is that you want to learn how to grow your brand profitably. Engaging in frivolous discussions online do not add value to you in any manner, shape or form. When you write, let your words be whole and modest because not only are people watching, they are also screenshotting your conversations. Do not be deceived by “closed” or “secret” social media groups. Everything you write is archived for life. People will do business with you based on what you write. Onpoint Success gained prominence based on what I write. I have had lots of people tell me they found me after reading my write-up or comments. Prior to commenting on an ongoing discussion, ask yourself, “are my words whole?” If you can’t answer yes, keep moving until you can put great words together.

3. Being Inactive: Now, this might sound counterintuitive most especially because I said whatever you post on social media is archived for life. Yes, it’s true but it’s also not an excuse for staying inactive on social media. You cannot be inactive and yet expect to be relevant. If you want to be relevant, you must have a voice that defines who you are and showcases your value to the world. In a breakfast meeting I attended recently, the speaker shared about strategic positioning on social media. This means your social media profile must reflect your destination. This means your profile must reflect the future you want. Stay active on purpose and be a high-quality individual.

Thank you for reading! What other things do you think need to be avoided on social media like a plague? Please leave a comment. If you found this piece valuable, kindly share with others.