Have you ever noticed that each time you tell people about your small business, the first question most of them will ask you is, “what’s your website?” and if you don’t have a website, you’ll most likely respond with, “it’s under construction” or “I don’t have website.”? Whatever your response is, just know that there is no excuse in the world you can give for not having a website for your small business. And another thing you need to know is that, in 2020, that excuse will no longer be acceptable.
The world has gotten so small such that with an active presence on the web, the options are unlimited. Your website is like your office and it is your gateway to unlimited potentials. With it, you can go to bed as a millionaire and wake up as a billionaire. That’s the power of having a strong presence on the internet![Frustrated with Facebook advertising and marketing? We can help! Our team of experts can help you target the right audience for your brand, so you can increase your sales. Click HERE to get started today]
If you do not have a website, how do you expect to grow your brand beyond your local community? Also, how do you intend to convert leads to customers when you have no online home? Think of your website as your online office – a place where people go to learn more about you and your business. Having a website for your small business is no longer a luxury, it is a necessity – something you need to take you to the next level
Why You Can’t afford to do Business Without a Website in 2020
Perhaps you are wondering, what’s the big deal in having a website or why you can’t afford to do business without a website in 2020, there are lots of reasons three of which are shared below.
It waters down your brand
Not having a website simply waters down your brand. It makes people think, “if you do not take the time to invest in your business, why should they invest in your business?” That’s a valid question, right? This is a fact that many small business owners are yet to realize and by the time they are jolted into reality, it might be too late.
You lose quality customers
The lack of a website makes you lose quality customers. This means that you’ll attract lower-paying customers. This is not good for your brand especially if you are trying to attract premium clients. If you can invest in a website, then you’ll lose customers to competitors who do.
It makes it difficult for you to be found
A website puts your business on the internet map thereby giving you the potential to be found. The opposite is true when you have no website for your small business. A website allows people to search for and find you online. When people can find you, then you have unlimited potential.[Great Read: How to Start a Business Without Quitting Your Day Job]
How to Build a Website
Back in the days, finding someone who can build a website for you can be really stressful and time-consuming. However, due to the unprecedented advancement in technology, you have access to several tools and options that can help you build a functional website based on your budget.
There are two major ways you can build a website.
- Build it by yourself
- Hire someone to build it for you
Build a website by yourself
Websites can be quite an investment especially if you are trying to build a premium website and if you are just starting out, it might not be the right decision to make. However, not having a website is also not an option. What then should you do or what approach is best? One of the things we recommend is that you should try to build one yourself. This is possible even if you have no website-building experience.
If you have no experience and would like to try building a website on your own, the best place to start is to start from the free website platforms like WordPress, Wix, Weebly, etc.
If you believe you are more advanced, you can attempt to get a domain name from Bluehost, Go Daddy, Siteground, etc and then buy a theme with templates that you can easily install and customize using “drag and drop”. Here’s a free step-by-step tutorial for you. Click HERE.
Why you should build a website by yourself
When you attempt to build a website by yourself, it gives you the opportunity to learn. That lesson will come in handy when you finally decide to hire someone to do it for you. It gives you the opportunity to ask the right questions and also helps you manage some parts of the website by yourself. Furthermore, having the basic knowledge of how a website works is empowering and it also helps you to negotiate better deals with website developers.[Great Read: How to Make Your Brand Attractive to Small Business Investors]
Hire someone to build it for you
Website development can be highly time-consuming and if that’s not your forte, a better approach might be to hire someone to build it for you. If you decide to go this route, the best way to go about it is to conduct your due diligence before hiring the person.
Ask tons and tons of questions, require that the person spell out exactly what you will get and be sure to ask for completion timelines. Also, if possible, make your payments in batches. That way, you can minimize the risk of loss.
Many website developers are either too busy from their workload or they have no expertise to develop the type of website you are looking for. Ask to speak with at least three (3) of their past clients and be sure they are highly competent to deliver the type of website you are looking for. If this is your first website, you can try third party sites who provide escrow like Upwork or Fiverr so that if something goes wrong, loss of money is minimal.
Having a website is highly important and you should not let 2020 pass you by without having one.[Great Read: 5 Key Lessons Every Entrepreneur Can Learn from Barbara Bigford, a Successful Inventor and Entrepreneur]
Thank you for reading! What is one thing you will take away from reading this article? Please share it in the comment box below.
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